Job Description

Who we are

MotorEasy is the smart way to run your car founded in 2016. We are technology-lead home for all your motoring needs, from warranties and GAP Insurance to MOT's and servicing. We offer advice to over 1 million motorists nationwide and provide them competitive prices for the products and services we offer.

Why choose the MotorEasy Marketing Team?

You'll get exposure across the marketing mix - from PPC and SEO, to user experience and web site development; from above the line advertising to CRM and email marketing. We're bold with our marketing investment. We're a regular advertiser on television advertising and sponsor a number of industry events, most recently the What Car? Awards. We're an agile team and an essential cog in day-to-day business operations, using performance marketing to drive leads and optimise conversion. We encourage creativity and opinions, working with our agencies to shape press advertising one day, to writing stories for our blog the next. It's a chance to use and build your industry network - as we build bridges

The Role

Key areas of focus:

Email marketing PPC Planning and managing customer offers Supporting our partnerships delivery Social media Trustpilot and customer reviews
Type of person

Creatively minded and organised, with a thirst to develop your marketing career. With opinions and interests in digital marketing. You'll have a "can-do" attitude, eager to contribute and quick to learn. Ideally, you'll bring knowledge of different digital marketing platforms, GA, Adwords, social media marketing, email and content marketing or CRM.

Tasks & Responsibilities

Using an array of marketing tools in a rapidly changing environment, your workload will incorporate:

Copywriting

Online content structured and articulated in a way that is SEO friendly and easy to read. Offline content for promotional and informational purposes. You should be able to write fluid and engaging content that leads people to read on and engage with the brand.
Email Marketing

Building unique content that drives opens and clicks Creating email communications for a range of purposes: Driving quotes & transactions Promotions and offers News, advice and customer service Setting up, sending and reporting on emails
Social Media

Populating and monitoring social media profiles on LinkedIn, Facebook, Twitter and Instagram Using an understanding of the merits of each platform to deliver appropriate content that generates brand loyalty, interaction and drives clicks.
Account Management

Working with partners across a range of industries to deliver campaigns, assets and traffic. Finding potential new partners, onboarding and launching new affiliates with content & imagery
Other Useful Skills

Using Google Analytics to draw useful insights and actionable insights B2B marketing experience Video production experience Photography experience Google Adwords experience Trustpilot / reviews platforms

Responsibilities Day-to-day

Social Media

Creation and sharing of content that is positive, inspiring, and entertaining. Driving interaction in the form of likes, shares, comments and clicks Promotion of website content & products Creation of posts in stories formats B2B optimised Linkedin Posts Sharing useful news with brand angle & messages Monitoring and responding to messages and comments
Reputation management

Responding to and sharing positive feedback Using keywords as well as keeping responses unique & interesting Handling negative feedback, establishing facts and escalating to management where necessary
Reporting

Updating Lead Analysis table with results vs projections Email campaign results Conversion rate on website quote journeys Analysing website performance to highlight areas for improvement
Internal

Keeping staff informed on new products, offers & developments

Weekly

Emails

Obtaining & uploading correct data for correct manually sent emails Planning & development of new emails Sending Warranty Assist dealers latest communications, news & advice
PR

Liaise with our PR agency to provide stats on latest & future campaigns
External Marketing Agencies

Briefing new creatives Communicating to deliver marketing assets
Internal

Sharing new offers or communications Friday round up email of marketing/sales/repairs/company developments
Monthly

Planning & roll out of marketing campaigns across the full marketing mix:

Social Email Text Website Offline
Website developments

New content & product landing pages Improving existing communications Reporting on content
New content and promotions?

Monthly customer email bulletin: EasyStreet Partners Reporting on performance Reviewing & improving content on partner websites to deliver more clicks, leads & sales Increasing partner reach / numbers Competitor industry analysis Price checking Benefits Updating MotorEasy policy documents (warranty, GAP etc)
Job Type: Full-time

Pay: From 24,000.00 per year

Benefits:

Company events Company pension On-site parking
Ability to commute/relocate:

Reading RG30 1EA: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's (preferred)
Experience:

Marketing: 2 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person