Job Description

Job Title:

Group Marketing Lead

Location:

Office-based - Dudley, West Midlands

About the Role:

We are seeking a capable and driven Group Marketing Lead to lead

marketing delivery across a diverse and fast-growing group of brands. This full-time, in-

person role involves working closely with Marketing Team to execute marketing strategy and enhance brand visibility across sectors including property, training, hospitality, and

entertainment.

You'll take the lead on managing the daily marketing output, coordinating a small offshore

team, and supporting brand activity across digital and offline channels.

This is an exciting opportunity for someone ready to step up into a varied, impactful, and

visible group-level role.

Key Responsibilities:

Marketing Coordination & Delivery
? Execute marketing activities across all brands in line with strategic direction

? Manage the group-wide marketing calendar and align activities with CEO priorities

? Brief and coordinate offshore designers, editors, and digital marketers

? Ensure timely, brand-aligned delivery of all marketing output

Campaigns & Content

? Plan and deliver campaigns across email, social media, digital ads, events, and

brand launches

? Write and edit engaging content for email, social, blog, print, and campaign assets

? Create visual and video assets using Canva and basic video editing tools (e.g.

CapCut, Adobe Premiere Rush, or similar). Ability to produce short-form,

attention-grabbing videos for social media, reels, launches, and promotional

campaigns is essential

? Support with materials for launches, public-facing events, and franchise

promotions

Digital Marketing &; Social Media

? Manage and grow social media presence across Instagram, Facebook, LinkedIn,

TikTok, and YouTube

? Handle post scheduling, engagement tracking, and reporting

? Work with IT to handle updates to websites and landing pages using CMS

platforms

? Support the development of video, brand storytelling, and thought leadership

content

? Produce and repurpose video content across platforms (e.g. reels, interviews,

branded content), ensuring high engagement and strong alignment with each

brand

Reporting &; Analysis

? Track and report on key performance indicators - leads, engagement, conversions,

ROI

? Produce weekly performance updates with suggestions for refinement or

optimization

Key Requirements:

? 3+ years' experience in a marketing or digital content role

? Confident writer and editor with excellent attention to detail

? Highly organized and able to manage multiple brand outputs simultaneously

? Experience managing remote team members or freelancers

? Proficiency in tools such as Canva, Meta Ads Manager, Mailchimp, Kartra,

WordPress or similar CMS platforms

? Confident working closely with senior stakeholders in a fast-paced business

environment

? Willing and able to travel with the team when needed

Desirable:

? Experience in property, hospitality, training, or events

? Familiarity with Kartra, ClickFunnels, Trello, Notion, or similar tools

? Confident video editor with experience in creating engaging short-form content

for social media, launches, or branding. Able to direct or support on-site shoots

when required

What We Offer:

? A varied and hands-on role working across multiple growing UK brands

? The opportunity to make a visible impact with direct access to senior leadership

? Strong growth potential and development as the group expands

? Collaborative and entrepreneurial working environment

Job Type: Full-time

Benefits:

Free parking On-site gym On-site parking
Work Location: In person

Reference ID: Group Marketing Lead