Job Description

Location: Remote

About tiney

tiney is building a better childcare system. We help passionate, talented people open their own childminding businesses from home--giving families more access to quality, affordable care in their local community. Central to tiney experience is an app which childminders use to run their business, including education tools, payments, contracts, messaging and much more. Backed by top investors and built by a team of educators and technologists, we're on a mission to unlock the potential of every child.

The role

We're hiring an analytical Growth hacker to help more people start flourishing childminding businesses with tiney. You'll work directly with the COO on growth initiatives across the funnel from user acquisition to GMV expansion.


This is a self-starter, hands-on role, ideal for someone who is equally comfortable diving into data, creating marketing materials and speaking to customers to uncover user insights.


If you love steep learning curves and making commercial impact, this is for you.

What you'll do

Test new customer acquisition channels

Size the opportunity vs. cost, figure out launch logistics, execute (in partnership with Design, Sales and Product as needed), analyse success metrics and make recommendations for scaling / iterating / moving on.

Optimise existing acquisition channels, particularly Paid Search

Work with our Performance Marketing partner to scale the impact of Paid Search through optimising create, bidding and account structure.

Drive conversion and GMV funnel experimentation

Analyse friction points, dig into insights and behaviour - working in partnership with all relevant teams from Product to Education, from Sales to Customer Success.
Ideate improvements, set success metrics, execute (with Product and Sales as needed), analyse impact and optimise based on learnings.

Explore new technologies, including AI/LLMs

Help us prototype and evaluate emerging tools, including LLM-powered content creation tools, to improve our speed to learning

About you

2-5 years experience in a commercial, data driven role - e.g. strategy consulting, marketing, growth, product. Early stage startup experience a big plus. Comfortable with data analysis (including in SQL, whether you or LLMs write the code), experiment design, CAC/LTV maths, A/B testing, cohorts, funnels, etc. Customer centric and curious, you'll dive into customer's journey to understand how to influence it. Eye for messaging and creative. You're able to produce (in partnership with Design and Education) compelling marketing materials, grounded in customer insight and driving action towards our business objectives. Self starter, you thrive when given autonomy coupled with clear business objectives. You embrace change and love challenging the status quo. Strong communication and project management skills to work cross functionally and with external partners to execute tests at pace. Based in the UK and happy to travel to London around once a month

Our Growth stack:

Points for each of the following you've interacted with:

Channels (currently): Google, Meta, Referrals Sales and CRM: Hubspot Google Analytics for web analytics BigQuery as our data warehouse, with Metabase for data visualization. There is an assumption you would use AI alongside much of the above

Why join us

Make a real difference--your work will directly improve access to quality childcare for families across the UK Join a friendly, mission-driven team of educators, technologists, and operators Opportunity to directly shape the data culture and tooling of a growing company * Enjoy flexibility, autonomy, and meaningful work in a remote-first setup