Job Description

Growth ManagerJoin now and youxe2x80x99ll join able to drive the direction of some very exciting changes: we have a digital transformation underway xe2x80x93 Hubspot is installed, dev is in-housed and a whole digital experience team has been built to rebuild the customer experience from websites through apps and more. We have just completed a xe2x80x9cfamily of brandsxe2x80x9d rebrand project with the agency behind Monzoxe2x80x99s new look to step away from travel xe2x80x9cblandingxe2x80x9d into a brand new, dynamic differentiation. And we have some of the worldxe2x80x99s most amazing travel destinations xe2x80x93 Japan, South Korea, Laos xe2x80x93 in our portfolio with more to come. Like the ideas of xe2x80x9claunching Indiaxe2x80x9d?Read on.You will be our growth-obsessed marketing guru, the driving force behind generating the necessary leads for new customer acquisition and repeat business across our two cultural adventure, destination specialist travel brands in our three sales countries: the UK, USA and Australia. You might not have all the answers when it comes to international growth, but you know how to ask good questions. Plus, you will be working with the Global Head of Marketing and senior strategic colleagues in those locations to define the way forward.This role is a unique opportunity for a hands-on marketer who thrives on execution, change and progress. You will be well versed in driving immediate commercial impact. We are a fast-growth, investor-backed business, and so a xe2x80x9cHead of rolexe2x80x9d progression will be available in the future, as well as growing an international team.Travel is not e-commerce, the purchase journey is long and considered. Thatxe2x80x99s why wexe2x80x99ve invested in Hubspot, and youxe2x80x99ll be excited by the opportunity to leverage beautiful, immersive, engaging, thoughtfully designed content and experiences to create a highly optimized customer journeys. We are all about brand, and our brand is all about people. That means our marketing and content will be personal and interesting. We will never be entirely online, either. So, youxe2x80x99ll look for effective ways to blend online/ offline touchpoints.If you are smart, strategic, commercial marketer who can ideate campaign idaes on the fly and loves to experiment this could be for you. Our team is a a mature but agile structure, youxe2x80x99ll work alongside great colleagues in Digital Experience, PR/ Comms and Branded Content to achieve ambitious growth goals. Sound fun?To learn more about the role, please find the full job description here:Don't forget to include a cover letter to your application outlining why you want to work with us, why and how you've driven the growth of a company through leading a marketing team.The role:

• Develop and execute the marketing activity to drive customer acquisition, engagement, and repeat purchase across the US, UK and Australia to generate leads
• Optimise the customer xe2x80x9cfunnelxe2x80x9d primarily digitally, but mindful of offline options and innovative/ memorable ideas
• Be a challenger of the status quo, bring a fresh and dynamic way of thinking so our acquisition and retention is imbued with spirit
• Manage a small team, and grow that team as the business grows
• Operate within a multi-functional marketing team, driving forwards progress with influence, collaboration and communication
• Make our multi-brand marketing scalable using best-in-class tools, such a HubSpot
• Build trust, credibility and excitement via insight-led communication with key stakeholders in the business so that the marketing plan/ marketing effectiveness is visible and well understood.

Key responsibilities:

• Develop and continually improve our digital-first funnel-led acquisition in line with our growth plan for the InsideJapan and Inside Asia brands
• Experiment, have fun, try stuff, play with analogue,
• Focus on fostering genuine connection with our customers
• Look for, learn from and share insights
• Lead and develop a high-performing acquisition and retention team

What we are looking for from you:

• Proven experience growing a business through marketing
• An ability to see the big picture, help others to see the big picture and, most importantly, understand how everything fits together (within the business, within the marketing approach)
• Experience creating/ optimizing a funnel-led marketing approach, an appreciation of the messy middle and tactical ways to shorten a buyer journey
• Hands-on experience managing agencies and in-house experts on strategy and execution across PPC, SEO, email and social
• Great management skills and the ability to motivate and excite a team
• Experience with pooling data from multiple platforms, especially Google Analytics, CRM, and Power BI dashboards to develop comprehensive and reporting that drives decision making.
• A creative flair, a curious mind, a can-do attitude

We recognize that job adverts are often a wish list, and no candidate can have equal experience in every required/desired skills, however if you think you would be a good fit for Inside Travel Group and this role, we would welcome an application from you!What you get in return:

• Annual discretionary performance (individual and company related) bonus
• 25 days annual leave, rising by one day each year to a maximum of 28 days.
• Day off on your birthday
• Enhanced parental leave
• Employer pension contribution
• Employee Assistance Program
• Volunteering leave
• Designated learning and development time

We will be reviewing and interviewing candidates on a rolling basis, so we encourage you to submit your application as soon as possible. Due to the high volume of applications, we may close the application process before the stated deadline if we receive enough qualified candidates.Closing Date: Friday 16th May 2025Interviews: On a rolling basisStart date: August 2025

Inside Travel Group