Job Description

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Growth Marketing Coordinator (CRM)

Job Requisition ID: 26159
Job Closing Date: 12/10/2025
JOB DETAILS
JOB BAND: B
CONTRACT TYPE: Fixed Term Contract / Attachment (Full Time) until 30 December 2025
DEPARTMENT: Marketing
LOCATION: London - Hybrid
PROPOSED SALARY RANGE: 26,000 - 30,000 per annum, plus London Weighting (5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
WHY JOIN THE TEAM
Want to be part of one of the biggest digital transformations the BBC has ever undertaken? You'll join a collaborative, forward-thinking team at the heart of the BBC's digital evolution. This is a fantastic opportunity to grow your CRM expertise and help shape the future of how the BBC connects with its audiences.
PURPOSE OF THE ROLE
The vision for the CRM team is to leverage iconic content and data to build deeper relationships with our UK audiences by delivering personalised campaigns through direct channels like email, push notifications, and in-app messaging.
As a Growth Marketing Coordinator (CRM), you'll support the delivery of personalised, data-driven campaigns that connect millions of people to the BBC's world-class content. You'll play a key role in shaping how we engage audiences across email and mobile, using cutting-edge tools and creative storytelling.
YOUR KEY RESPONSIBILITIES AND IMPACT

• Manage the execution and deployment of email newsletters and mobile push campaigns across BBC products.
• Use Airship to build and deploy campaigns using advanced segmentation and targeting.
• Curate content from across the BBC and support the CRM Executive with campaign metrics and performance reporting.
• Test assets thoroughly, troubleshoot issues, and ensure timely delivery of campaigns.
• Optimise and maintain customer segmentation strategies, to ensure end-to-end personalisation and relevant marketing communications
• Brief and collaborate with suppliers and creative agencies to deliver impactful, audience-first campaigns.
• Develop knowledge of all functionalities within our ESP (i.e., Airship) to support with the delivery of the overall CRM Strategy

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:

• Strong attention to detail and excellent communication skills.
• Experience in copywriting and proofreading.
• Analytical mindset with the ability to evaluate ideas and performance data.
• Proven ability to manage campaigns in a complex, fast-paced environment.
• Confident setting targets, meeting deadlines, and juggling multiple priorities.
• Knowledge of HTML / Adobe Dreamweaver

DESIRABLE

• A good knowledge of BBC content and/ or products
• Knowledge of Adobe Photoshop

Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
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BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Skills Required