Job Description

We use cookies to offer you the best possible website experience. Your cookie preferences will be stored in your browser's local storage. This includes cookies necessary for the website's operation. Additionally, you can freely decide and change any time whether you accept cookies or choose to opt out of cookies to improve the website's performance, as well as cookies used to display content tailored to your interests. Your experience of the site and the services we are able to offer may be impacted if you do not accept all cookies. Let me choose
Reject additional cookies Accept additional cookies
Press Tab to Move to Skip to Content Link
SEARCH JOBS
APPLY NOW
Start
Please wait...
Growth Marketing Executive, BBC iPlayer

Job Requisition ID: 30654
Job Closing Date: 15 October 2025
London, GBR, W1A 1AA
JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Fixed-term Contract / Attachment, Full-time until 30 March 2026 (Start date ASAP)
DEPARTMENT: BBC Chief Customer Officer Group (Content Marketing)
LOCATION: London - Hybrid
PROPOSED SALARY RANGE: 31,800 - 37,700 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
PURPOSE OF THE ROLE
Join the BBC Marketing team as a Growth Marketing Executive for BBC iPlayer, helping to deliver innovative, data-informed campaigns that drive audience engagement and consumption. You'll work on high-profile content, contributing to the BBC's ambition to grow reach and deepen relationships with audiences - particularly younger and digital-first cohorts.
As part of a collaborative team, you'll support the development and execution of performance-focused marketing activity across digital channels, helping to optimise user journeys and drive measurable growth in BBC iPlayer consumption.
WHY JOIN THE TEAM
Be part of a fast-paced, creative, and forward-thinking team that thrives on delivering meaningful campaigns. You'll work across diverse media platforms, contribute to high-impact projects, and grow your expertise in a supportive environment that values innovation, experimentation, and inclusion.
YOUR KEY RESPONSIBILITIES AND IMPACT

• Lead the delivery of effective and impactful creative work that meets strategic growth objectives across media platforms.
• Develop campaign briefs with a focus on performance marketing, audience segmentation, and digital optimisation.
• Develop and implement audience strategies that drive product consumption.
• Collaborate with media and creative teams to ensure alignment with growth goals and audience behaviours.
• Assist in the development of lifecycle marketing activity and retention strategies, working closely with editorial and product teams.
• Monitor campaign performance using digital analytics tools and contribute to reporting and optimisation efforts.
• Ensure all marketing activity complies with BBC Editorial Guidelines and policies.

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA

• Experience delivering multi-media marketing campaigns from brief to evaluation, with a performance or digital focus.
• Strong project management skills and ability to use resources efficiently.
• Proven ability to collaborate across teams and manage stakeholder relationships.
• Experience working with creative and media teams, in-house or agency.
• Analytical mindset with the ability to use performance data to guide plans and optimise marketing activity.

DESIRED BUT NOT REQUIRED

• Understanding of editorial and compliance policies.
• Familiarity with CRM tools and audience segmentation strategies.
• Awareness of digital trends and ability to incorporate them into marketing plans.
• Familiarity with key digital media that drives product performance (e.g. social), ideally at an advertiser level (e.g. TikTok, Meta).
• Strong understanding of the 16-24-year-old audience and how best to engage/communicate with them.

If you can bring some of these skills and experiences, along with transferable strengths, we'd love to hear from you and encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
APPLY NOW
Start
Please wait...
#BBCPUBLICSERVICE
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
x
Cookie Consent Manager
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Required Cookies
These cookies are required to use this website and can't be turned off.
Show More Details
Required Cookies Provider Description Enabled
SAP as service provider
We use the following session cookies, which are all required to enable the website to function:

• "route" is used for session stickiness
• "careerSiteCompanyId" is used to send the request to the correct data centre
• "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor
• "Load balancer cookie" (actual cookie name may vary) prevents a visitor from bouncing from one instance to another

Functional Cookies
These cookies provide a better customer experience on this site, such as by remembering your login details, optimising video performance or providing us with information about how our site is used. You may freely choose to accept or decline these cookies at any time. Note that certain functionalities that these third-parties make available may be impacted if you do not accept these cookies.
Show More Details
Functional Cookies Provider Description Enabled
Vimeo
Vimeo is a video hosting, sharing and services platform focused on the delivery of video. Opting out of Vimeo cookies will disable your ability to watch or interact with Vimeo videos.
YouTube
YouTube is a video-sharing service where users can create their own profile, upload videos, watch, like and comment on videos. Opting out of YouTube cookies will disable your ability to watch or interact with YouTube videos.
Advertising Cookies
These cookies serve ads that are relevant to your interests. You may freely choose to accept or decline these cookies at any time. Note that certain functionality that these third parties make available may be impacted if you do not accept these cookies.
Show More Details
Advertising Cookies Provider Description Enabled
LinkedIn
LinkedIn is an employment-oriented social networking service. We use the Apply with LinkedIn feature to allow you to apply for jobs using your LinkedIn profile. Opting out of LinkedIn cookies will disable your ability to use Apply with LinkedIn.

Skills Required