Job Description

About the Role

The Growth Marketing Manager will oversee the journey from prospect data-capture to Sales handoff, managing and nurturing the prospect pool through CRM-driven, digital, and event-led marketing activity.


This is a highly commercial role suited to a technical, data-led marketer who is used to working closely with Sales, managing trade plans, and optimising demand generation channels. The role spans CRM (HubSpot & Salesforce), paid digital marketing, full-funnel nurture programmes, and event marketing, ensuring that Lightfoot's pipeline creation engine is predictable, scalable, and measurable.

Key Responsibilities

Paid Media & Lead Generation

Own the paid media strategy and execution across LinkedIn, Google, and retargeting Plan and scale lead generation campaigns by vertical and region (beginning with the UK, then international expansion) Manage paid targeting approaches, budget allocation, and continuous optimisation Oversee landing page creation, testing and A/B optimisation in collaboration with Design & Digital Drive growth in database size, quality and segmentation

CRM, Funnel Management & Nurture Journeys

Develop and manage segmented nurture journeys across the full funnel, ensuring prospects move efficiently from awareness through to Sales engagement Design and optimise lead scoring models, lead capture journeys, and form strategies Maintain Salesforce and HubSpot accuracy, workflows, and reporting for the Marketing function Ensure all prospects experience a seamless, high-quality CRM journey that increases engagement and conversion

Performance Reporting, CRO & Attribution

Lead campaign performance reporting across all channels, including MQL reporting and alignment with Sales Deliver funnel analytics, conversion rate optimisation insights, and actionable recommendations Own Google Analytics dashboards, ensuring data accuracy and campaign visibility Improve attribution accuracy and provide insights to support commercial decision making Use performance data to advise on future investment, channel mix, and campaign strategy

Sales Collaboration & Trade Planning

Collaborate closely with the SDR team to optimise lead quality, scoring thresholds, prioritisation, and handoff processes Produce weekly trade plans to help Sales focus on key segments, verticals, and campaign outputs Maintain feedback loops between Marketing and Sales to ensure continuous improvement in lead quality, messaging, and targeting Provide insights and campaign performance summaries to the wider commercial team

Event Marketing

Plan and manage event marketing including exhibitions, talks, webinars, and virtual events Work with internal and external stakeholders to deliver events that support awareness, engagement, and lead generation Ensure event follow-up journeys are designed and executed effectively through CRM workflows

Who we are looking for...

Strong working knowledge of Salesforce, HubSpot (or similar CRM/automation platform), and Google Analytics Proven experience in marketing, CRM, paid digital or demand generation roles Strong analytical capability with the ability to translate insights into action Experience managing full-funnel journeys from initial capture through to Sales handoff Comfortable working closely with Sales and managing lead lifecycle processes Highly organised with strong attention to detail and able to handle multiple campaigns concurrently * Ability to work effectively in a fast-paced, commercial environment