Job Description

Why This Role Is Worth Paying Attention To

Most marketing roles say "growth" when what they actually want is more content, more posts, and more reports that don't move the needle.

This one doesn't.

We are looking for a Growth Marketing Manager to

own lead generation properly

.

Not support it. Not dabble in it.

Own it.

If you're the kind of marketer who likes clear accountability, real autonomy, and being rewarded for results, this role will make sense very quickly.

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What We Are About

We help organisations improve employee engagement through high-impact experiences across engagement, wellbeing, and development.

We work with senior HR and People Leaders at medium-sized, people-centric UK organisations who are tired of initiatives that look good in theory but fall flat in practice.

The positioning is clear.

The audience is defined.

The core offers are established.

This is not a "let's figure it out as we go" environment. It's a business ready to scale inbound demand in a smart, intentional way.

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What You Would Be Responsible For

This is a

lead generation role

, not a brand support role.

You'd be responsible for:

Building and optimising an inbound lead engine across SEO, PPC, paid social, email, and content Refining and optimising PPC campaigns with clear commercial intent Developing paid social ads that convert, not just look good Writing blog content with a strong SEO and conversion lens Running email campaigns that nurture and move leads forward Tracking performance across the full funnel and improving it month by month Defining what a

qualified lead

looks like in partnership with sales Reporting clearly on what's working, what isn't, and what we should do next
No vanity metrics.

No busywork.

Just growth.

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How Success Is Measured

Success here is simple and transparent:

A consistent flow of

qualified inbound leads

Improving lead quality, not just volume Clear attribution across channels Marketing that directly supports revenue
If the pipeline is healthy, everyone wins.

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Who This Role Is For

This role makes sense if you:

Have

3-5 years' experience

in a growth, performance, or demand gen role Have genuinely generated inbound leads before Understand how SEO, PPC, paid social, email, and content work together Are comfortable owning performance and improving it over time Think commercially, not just creatively Like being trusted to figure things out without micromanagement
Titles matter less than proof. If you can show what you've grown, that's what matters.

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Who This Role Is Not For

It's probably not a fit if:

Your experience is brand-only You've never owned performance metrics You want heavy step-by-step guidance You're uncomfortable with targets or accountability
This role rewards confidence and capability.

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Autonomy & Support

You won't be starting from scratch.

Positioning, ICP, and core offers are clearly defined You'll work closely with the Founders and our Chief Marketing Officer (fractional) You'll have genuine influence over channel mix, testing priorities, and optimisation decisions You'll be supported with tools, training, and development that help you perform at your best
Good ideas get implemented here.

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Salary & Commission

Base salary from 32,000+

(depending on experience)

Lead-based indicative commission 5-10K+ per year

, tied to qualified inbound leads Commission designed to reward

consistency and quality

, not short-term spikes

Benefits include:

28 days holiday plus your birthday off 4 additional wellbeing days per year (use them how you like)*
Private medical insurance Company pension scheme Flexible working with a focus on outcomes, not hours Investment in your development, including paid courses, tools, and training Access to our leadership coach Monthly gym membership contribution Regular team days, socials, and in-person get-togethers Direct access to the Founders and leadership team A high-trust, no-ego environment with high standards Salary review after 9 months, linked to performance and impact
If you're confident in your ability to generate leads, this package is designed to reward you properly.

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How Things Work

We are currently remote-first, but not remote-forever.

The business is intentionally building towards a more connected, hybrid culture over the next few years.

After all, great work happens when great people spend time together.

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Application Process

Applications are reviewed as they come in. If we believe you could be a fit you will be asked to complete a short culture quiz.

If you're a Growth Marketer who likes ownership, clarity, and being paid for results, this role should feel refreshingly straightforward.

Job Type: Full-time

Pay: From 32,000.00 per year

Benefits:

Additional leave Company events Company pension Flexitime Gym membership Health & wellbeing programme Private medical insurance Work from home
Work Location: Hybrid remote in Lichfield WS13 6UZ