Job Description

Early-stage B2B SaaS | Property & Operations | UK-based (remote-friendly)

The Opportunity

We're working with an early-stage SaaS company building a product to remove operational friction in a heavily manual, relationship-driven industry. The product exists, the problem is real, and early conversations have validated strong pain -- but the company is now at the most critical stage: figuring out who truly adopts, why, and how to reach them consistently.

This is not a scale-up role. There is no playbook yet.

You'll help write it.

We're looking for a Founding Growth Marketer to take ownership of demand discovery, ICP validation, and early go-to-market execution -- working directly with the founder to turn insight into traction.

What You'll Be Responsible For

1. ICP Discovery & Validation (Core Responsibility)

Identify and pressure-test target customer segments (e.g. operators, managers, agencies, service-led businesses) Run structured customer interviews to uncover real adoption drivers and objections Help narrow focus to a single high-signal ICP before any scale activity Translate messy qualitative feedback into clear positioning and messaging
2. Early Distribution & Channel Testing

Experiment with high-signal*, low-cost channels (communities, outbound, partnerships, forums, referrals)
Kill weak channels quickly and double down on what shows intent Design scrappy, founder-led GTM motions that convert conversations into pilots Avoid "growth theatre" -- no paid ads or ABM until fundamentals are proven
3. Pilot & Early User Recruitment

Recruit the first 5-20 real users intentionally (not vanity signups) Qualify users based on workflow fit and adoption likelihood Work closely with early users to understand friction, value moments, and drop-off Feed learnings directly into product and positioning decisions
4. Messaging & Narrative Development

Develop and refine the core value proposition based on lived user behaviour Help articulate "why this, why now, why not the alternative" Pressure-test messaging in real conversations, not just copy docs Align language with how customers actuallydescribe their problems
5. Founder Collaboration

Work side-by-side with the founder (this is a hands-on role) Help the founder avoid building for the wrong audience Provide honest signal when something isn't resonating Act as a thought partner across growth, positioning, and early GTM decisions
What We're Looking For

Experience & Background

4-8 years experience in early-stage B2B SaaS, ideally pre-product-market fit Proven experience in 0?1 growth, not just optimisation or scale Comfortable working without a clear playbook or large budget Experience selling into or working with operationally complex industries is a strong plus
Skills & Mindset

Strong qualitative instincts -- you can hear signal through noise Excellent communicator -- especially in 1:1 conversations Comfortable with ambiguity and fast iteration Pragmatic, commercial, and grounded (not hype-driven) You care about adoption, not just acquisition
What You're Not

You're not a paid ads specialist looking to deploy budget You're not an ABM or enterprise-only marketer You're not waiting for perfect data before acting You don't confuse activity with progress
Why This Role Is Different

You will influence who the company is really built for You'll shape the product as much as the go-to-market You'll have real autonomy, not a narrow channel remit Your work will directly determine whether the company scales -- or pivots
This role is ideal for someone who enjoys being early, close to customers, and allergic to growth fluff.

Compensation & Structure

Flexible: full-time, part-time, or contract to start Founder-level impact and visibility
Job Types: Full-time, Permanent, Temporary, Fixed term contract, Temp to perm

Pay: 80,000.00-100,000.00 per year

Benefits:

Company events Employee mentoring programme Enhanced paternity leave Free or subsidised travel Health & wellbeing programme Private dental insurance Profit sharing Work from home
Work Location: Remote