Job Description

Growth & Performance Marketing Manager

-------------------------------------------


Hybrid - London E1 (Mon, Tue & Thu in office) | Full Time

Who we are

--------------


United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of legwear, bodywear, and apparel.

Since 1998, we've partnered with some of the world's most iconic brands - including

Ted Baker, PUMA, Hurley

, and

Champion

- to deliver fashion-forward, high-quality products across apparel, accessories, socks, and activewear. Headquartered in New York, with key markets in

London

and

the Netherlands

, we operate internationally with a focus on fashion, functionality, and sustainability.


Following the successful relaunch of

TedBaker.com

, we're entering an exciting phase of growth -- and we're looking for sharp minds to help us scale.

Why this role, why now?

---------------------------


We're looking for a

Growth & Performance Marketing Manager

to lead our customer acquisition, retention, and revenue growth strategy for

TedBaker.com

- with plans to expand your scope to additional ULAC brands as we grow.

This is a high-impact role in a newly evolving team, where your insights and decisions will directly shape the digital success of a globally recognized brand. If you're excited by the idea of

owning strategy, optimizing performance, and scaling growth

, this is your moment.


You'll be joining at a pivotal time, with the freedom to test, experiment, and make a real mark on our digital marketing engine.

What you'll do

------------------

###

Own the growth strategy

Build and execute digital marketing strategies focused on customer acquisition, engagement, and retention Identify, test, and scale new performance marketing channels to maximize reach and efficiency Stay ahead of trends, algorithm shifts, and competitive landscapes to drive continuous improvement
###

Lead performance marketing campaigns

Manage and optimize paid media campaigns across

Google Ads, Meta, TikTok

, and

display networks

Use A/B testing to fine-tune ad creative, messaging, and landing pages Collaborate with creative and content teams to ensure every campaign reflects the

Ted Baker brand voice

###

Manage budgets & performance

Own a multi-million-pound digital marketing budget with full accountability for

ROI and spend efficiency

Monitor KPIs including CAC, ROAS, CLTV, and conversion rates, and adjust strategies accordingly Deliver clear performance reports and strategic recommendations based on insights
###

Drive data & analytics

Use tools like

GA4, Looker Studio

, and other platforms to analyze campaign performance Turn insights into action to continually improve efficiency and growth Collaborate with SEO teams to balance organic and paid strategy
###

Focus on customer retention

Partner with CRM and retention teams to develop lifecycle marketing strategies Support initiatives like email marketing, loyalty programs, and remarketing campaigns Drive efforts to increase

customer lifetime value

and reduce churn
###

Collaborate across teams

Work closely with ecommerce, product, UX, content, and sales to align marketing goals with business priorities Manage relationships with external agencies and freelancers to strengthen execution and innovation

About you

-------------


You're an experienced performance marketer with a sharp analytical mindset, commercial instincts, and a love for all things digital. You thrive in fast-paced environments, pivot quickly, and always have an eye on the numbers and the bigger picture.

What you'll bring:

5+ years in performance/growth marketing roles within ecommerce (ideally fashion, lifestyle, or premium retail) Deep knowledge of paid channels:

search, social, display

- and how to scale them Proven success managing

large budgets

with measurable growth outcomes Experience using

Google Analytics (GA4), Google Ads, Meta Ads Manager

, and

Looker Studio

Strong grasp of customer acquisition metrics (CAC, ROAS, CLTV) and optimization strategies Hands-on experience with

A/B testing

and CRO techniques Excellent collaboration and stakeholder management skills

Bonus points for:

Experience working with

Shopify

and third-party automation tools Understanding of international markets and localized campaign execution Familiarity with fashion, luxury, or lifestyle brands

Why join us?

----------------


At ULAC, we're not just relaunching websites -- we're

reimagining digital retail

. You'll have the chance to lead bold initiatives, drive real results, and work with a brand that's recognized worldwide.

Take ownership of a high-impact marketing function Hybrid working (3 days in the office, 2 remote) Unlimited access to

OpenUp

- confidential 1:1 support with psychologists and coaches Opportunity to grow with us across multiple markets and brands More benefits on the way -- we're building fast and thinking big

Ready to lead performance marketing for a global fashion brand?

Apply now and help shape the future of ecommerce at Ted Baker and beyond.




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