Job Description

About the Company

We a UK-based B2B FinTech company delivering innovative financial technology solutions to businesses, helping them [e.g. optimise payments, manage risk, access capital, automate compliance]. We operate in a regulated environment and work with customers across the UK and potentially international markets.

Role Overview

We are looking for a Go-To-Market professional to drive the commercial success of our B2B FinTech products. You will be responsible for defining and executing GTM strategies that support revenue growth, successful product launches, and strong market positioning.

This role requires close collaboration with Sales, Product, Marketing, and Customer Success to ensure our solutions resonate with target customers and are effectively sold, implemented, and adopted.

Key Responsibilities

Go-To-Market Strategy

Define and execute GTM strategies for B2B products across SMEs, mid-market, and/or enterprise segments

Develop Ideal Customer Profiles (ICPs), buyer personas, and segmentation strategies

Own pricing, packaging, and commercial positioning in partnership with leadership

Product Positioning & Messaging

Create clear, differentiated messaging that articulates business value and ROI

Translate technical product capabilities into customer-centric narratives

Ensure consistent messaging across sales, marketing, and partner channels

Product Launches

Lead end-to-end B2B product launches, including planning, internal readiness, and external rollout

Develop launch plans, timelines, and success metrics

Coordinate cross-functional launch execution

Sales Enablement

Equip Sales teams with playbooks, pitch decks, case studies, and objection-handling materials

Support complex sales cycles, including enterprise and regulated buyers

Partner with Sales on pipeline strategy, win/loss analysis, and deal support

Market & Customer Insights

Conduct market, competitor, and regulatory landscape analysis

Gather and analyse customer feedback to inform GTM and product roadmap decisions

Stay up to date with UK and EU FinTech trends, including FCA considerations

Performance & Optimisation

Define GTM KPIs (pipeline contribution, conversion rates, ARR impact, adoption)

Track and report on GTM performance and product success

Continuously optimise GTM strategies based on data and feedback

Required Skills & Experience

4-8+ years of experience in Go-To-Market, Product Marketing, Growth, or Commercial Strategy roles

Proven experience in B2B FinTech, SaaS, or financial services

Strong understanding of B2B sales motions (SME, mid-market, enterprise)

Experience working in regulated environments

Excellent stakeholder management and communication skills

Analytical and commercially minded approach

Experience of M+A, Investor relations and fund raising

Nice to Have

Experience with payments, open banking, lending, or embedded finance

Exposure to partnerships and channel GTM strategies

Experience scaling early-stage or growth-stage B2B companies

Knowledge of international B2B expansion

Job Types: Full-time, Permanent

Pay: 28,342.38-85,147.66 per year

Work Location: In person