Job Description

About Uphold

Uphold is a global, crypto-forward fintech company powering next-generation financial services across on-chain payments, trading, and neobanking. Serving millions of users across more than 150 countries, Uphold has built a strong reputation for transparency, reliability and trust.



Unlike traditional crypto exchanges, Uphold is

not built around a single, closed marketplace

. Instead, it connects to

multiple underlying exchanges and liquidity venues

, enabling users to access deep, aggregated liquidity and competitive pricing without needing to manage multiple platforms. This architecture allows Uphold to focus on delivering a simpler, more resilient and user-centric experience, while abstracting away much of the complexity typically associated with crypto trading.



Uphold operates on a

100% reserve model

, publishing real-time transparency into assets and liabilities, and prioritises strong compliance and regulatory standards across markets. With global reach, local payment rails, and a growing suite of consumer and institutional products, Uphold sits at the intersection of crypto and modern financial services, focused on long-term customer value, trust and meaningful engagement at scale.

The Role

We are looking for a

Head of Acquisition (EMEA)

to own and drive new customer growth across the EMEA region. This is a senior, high-impact role with

end-to-end responsibility for acquisition strategy and delivery

, accountable for driving step-change growth in new users through performance-led channels.



The role requires deep, hands-on experience running acquisition campaigns

through media and creative agencies

. You will be responsible for

defining the acquisition strategy, translating it into clear media and creative briefs, and ensuring execution delivers against growth targets

. This includes close, day-to-day collaboration with agency partners across planning, activation, optimisation and reporting. This is not a high-level sponsorship role - success depends on strong channel knowledge and active involvement in campaign delivery.



You will work in

tight partnership with Country Heads and local market stakeholders

to ensure acquisition strategies, media plans and creative executions are

localised by market

, compliant with

regional regulatory requirements

, and aligned with local

customer behaviour

and

product availability

. You will act as the central owner, balancing global scale with regional relevance.



The role is both

strategic and executional

. You will set direction, budgets and priorities, while also being deeply involved in channel performance, creative effectiveness and optimisation decisions across paid social, paid search and other performance channels.



This is a rare opportunity to make an outsized impact at a company that's redefining the future of finance. If you're energized by complex challenges, thrive in fast-paced environments, and have a track record of delivering results in crypto, we'd love to hear from you. Join us on the frontlines of the digital money revolution and help chart the course for Uphold's next chapter of growth.

Key Responsibilities

Own and lead the

acquisition strategy for the EMEA region

, with clear accountability for new customer growth Deliver

measurable, step-change increases in acquisition volume and efficiency

Build and brief

media and creative agencies

, ensuring strategies, plans and executions align with growth objectives Actively

manage agency partners

across planning, execution, optimisation and performance reporting Own performance across

paid social channels

(e.g. Meta, TikTok, X and emerging platforms), including audience strategy, creative testing frameworks, budget allocation and scaling decisions Own performance across

paid search channels

(e.g. Google Search, App Campaigns, YouTube), including keyword strategy, bidding approaches and full-funnel optimisation Oversee and own other

performance channels

where relevant (e.g. display, affiliates, programmatic), ensuring clear performance accountability, creative testing and optimisation, and budget allocation Translate acquisition strategy into

clear media plans, creative direction and testing roadmaps

Partner with

Regional Heads and local teams

to ensure creative and messaging are localised, culturally relevant and compliant with regional regulations Work closely with

Product, Data and Analytics

teams to optimise acquisition funnels, landing pages and conversion performance

Own budgets, forecasting, CAC targets and performance

reporting for EMEA acquisition Drive

continuous experimentation

across audiences, creatives, formats, bids and channels Ensure all acquisition activity complies with

platform policies and regulatory requirements

across EMEA and specific country needs

Skills & Competencies

Deep expertise in

performance marketing and paid acquisition

Strong experience across

paid social and paid search

Proven ability to

scale acquisition efficiently

across multiple markets Strong

commercial and analytical

mindset Experience managing

significant paid media budgets

Excellent

agency management

and cross-functional collaboration skills

Clear, confident communicator

with a results-first approach

Experience & Background

Significant experience

and solid track record driving customer growth and

5+ years experience

in senior acquisition or performance marketing roles Experience in

crypto strongly preferred

; fintech or adjacent financial services acceptable Demonstrated track record of delivering

step-change growth in new customer acquisition

Experience owning acquisition strategy for

EMEA or multi-market regions.

EU regional experience highly desirable.
Hands-on experience with major performance platforms (e.g. Google, Meta and other paid social/search platforms)
Proven experience managing and scaling acquisition through

external media and creative agencies

UK-based, with the ability to work hybrid from Uphold's London office

Why Join Uphold?

Opportunity to own and scale acquisition across a key global region


High-visibility role with direct impact on company growth

Work at the forefront of crypto and modern financial services
* International, fast-paced and performance-oriented environment