Job Description

Our Company:

Access Care Management Limited is a private, independent, family-owned and run employment agency, established in 1994. We specialise in introducing self-employed live-in carers to people who need support at home to live as independently as possible.

We're a friendly, professional team with a strong reputation, a high-quality service, and a brand we're proud of. We work hard and pay attention to every detail to exceed our customers' expectations -- and we like to have fun as a team whenever we can.

Our Company ethos:

? We make all our carers & potential carers feel understood and provide sound professional advice.

? We are friendly & caring and always remain professional.

? We are socially responsible - if there is a better option for a prospective carer then we say so.

? We are driven and go the extra mile if that is what is needed to keep a carer happy.

Your Employment Status, Working Hours and Flexibility:

This is a full-time position, typically working Monday to Friday from 9:00 AM to 5:00 PM, based at our office premises. The role requires a degree of flexibility to meet the operational needs of the business. This includes extended working hours to support exhibitions, networking, and other events as required.

Additionally, the successful candidate will be expected to participate in a rota-based extended hours telephone support service for our carers and customers. This ensures we provide consistent and responsive service outside of standard business hours.

These additional responsibilities are considered part of the overall scope of the role and are reflected in the salary offered.

Location:

Our office is based in the idyllic town of Stockbridge, Hampshire -- within easy commuting distance of Salisbury, Romsey, Andover, Basingstoke, and Winchester. We're located on a bustling high street, surrounded by beautiful countryside walks along the River Test, as well as plenty of coffee shops, pubs, and boutiques.

And yes -- we have an office dog! Meet Chloe, our friendly Cavalier King Charles Spaniel.

Salary Guide:

Up to 45,000 (depending on experience) + performance bonus and review after six months.

Perks of the job:

? Make a Positive Difference to The Lives of Many People ? You'll Feel Trusted, Appreciated & Valued as Part of The Team ? Free Parking (5min walk from the office) ? Ever-giving Fruit Tree (yes, really - we keep it stocked) ? Unlimited Tea & Coffee ? 30 days' holiday including Bank Holidays, rising to 33 with loyalty ? Bonus Birthday Day Off ? Company Team-Building Fun Days Out ? 30% Friends & Family Discount on Access Care Agency fees ? 30% Discount at local boutique O&P Stockbridge ? Lifestyle Card Membership providing instant access to 5,000+ discounts ? Employee Pension Scheme ? Finish Early Fridays (subject to workload) ? Branded Uniform provided ? Celebration of your 'Access-iversary' each year!

Your Mission:

As Head of Business Development & Marketing, you will lead and coordinate all activities that support the growth of our client base and the visibility of our brand. You'll oversee a small team and play a hands-on role in identifying new business opportunities, converting leads, and shaping our marketing presence to attract the right clients and carers.

Your role is key to driving our continued growth while upholding the warm, personal, and professional standards we're known for.

Key Responsibilities:

Leadership & Team Oversight:

Lead and support a small team across business development, sales, and marketing functions.

Coordinate daily operations and longer-term strategic objectives, ensuring alignment with company goals.

Provide coaching, feedback, and structured development opportunities for team members.

Monitor performance, implement best practices, and maintain high team morale.

Business Development:

Identify and pursue new business opportunities through targeted outreach, lead generation, and relationship building.

Build and maintain relationships with prospective and existing clients, ensuring a personal and professional approach.

Represent the company at external meetings, expos, and networking events to promote our services and values.

Build strong B2B referral networks with healthcare professionals in hospital and community settings, as well as with professional services such as Solicitors for the Elderly (SFE) and Independent Financial Advisors.

Identify and engage local community-based organisations (e.g. dementia cafes, charities, church groups) to raise awareness and generate referral opportunities.

Meet with new and existing contacts in person to present our services, explore needs, and maintain long-term partnerships.

Explore and develop opportunities for collaborative partnerships and initiatives that support sustainable company growth.

Sales Strategy & Conversion

Respond promptly to inbound client enquiries and manage outbound contact campaigns with professionalism and empathy.

Qualify leads and convert them into loyal clients through tailored service and consistent follow-up.

Maintain a strong understanding of the care sector and competitor landscape to position our services effectively.

Develop and refine sales messaging, proposals, and onboarding materials in collaboration with your team.

Marketing & Brand Management

Oversee the planning and execution of marketing campaigns across digital and offline channels.

Collaborate with internal and external creatives to produce high-quality assets that reflect our brand values.

Ensure all marketing and communications align with our tone, regulatory requirements, and customer promise.

Track performance of marketing activities and adjust strategies to improve engagement, lead flow, and brand awareness.

Work closely with the team to ensure marketing efforts support commercial targets and business development strategy.

Promotion & Visibility

Identify and coordinate promotional opportunities, PR activity, and awareness campaigns.

Represent the brand at relevant events, conferences, and industry functions -- occasionally requiring travel or overnight stays.

Work with local media, press contacts, and referral networks to enhance visibility and credibility.

Ensure all public engagement consistently reflects our ethos: warm, professional, and trustworthy.

Strategy, Reporting & Insight

Conduct regular research into industry trends, client needs, and market behaviours to inform strategy.

Use data and population insights (e.g. demographics, affluence, care needs) to prioritise target areas and marketing efforts.

Develop and maintain a clear contact management strategy to track referrer engagement, lead source activity, and pipeline growth.

Produce regular reports on lead generation, conversion rates, campaign performance, and business development outcomes.

Analyse data to identify trends, measure return on investment, and recommend refinements to commercial strategy.

Present strategic insights and proposals to senior leadership, contributing to company-wide planning and performance improvement.

Experience & Qualifications Required

You'll need to bring:

Degree-level education or equivalent experience. A minimum of 5 years in a similar role involving business development, sales, or marketing -- ideally within the care, healthcare, or service-based sectors. A proven track record of identifying, developing, and converting new business opportunities (B2B and B2C). Experience managing or collaborating on marketing campaigns across both digital and offline platforms. Confident leadership skills and the ability to support, motivate, and develop a small team. A data-led mindset with the ability to translate insight into clear actions and results.

Core Professional Skills

Strategic Thinking - Able to plan long-term while delivering daily results. Business Development - Skilled in identifying and converting new opportunities into sustainable revenue. Sales Acumen - Confident in qualifying leads, managing pipelines, and closing deals. Marketing Knowledge - Understands marketing strategy, digital campaigns, and brand building. Client Relationship Management - Builds rapport, fosters trust, and nurtures lasting partnerships. Data Analysis & Insight - Uses data to guide decisions, spot trends, and prioritise effectively.

Interpersonal & Communication Skills

Clear, Confident Communicator - Comfortable presenting in person and online. Networking & Relationship Building - Builds strong connections with external partners and referrers. Persuasive & Personable - Inspires trust and gains buy-in from clients and colleagues. Collaborative - Works well across departments and with leadership teams.

Organisational & Technical Skills

Project & Campaign Management - Able to coordinate multiple initiatives simultaneously; experience with Asana desirable. CRM & Contact Strategy - Experienced in using CRM tools to manage pipelines and relationships. Marketing Tools - Familiar with platforms such as Mailchimp, Canva, Google Analytics, Meta Ads, or able to work effectively with specialists. Microsoft Office Suite - Confident with Excel, PowerPoint, and Word.

Leadership & Personal Qualities

Team Leadership - Inspires, supports, and develops a small but high-performing team. Self-Starter - Takes initiative, spots gaps, and acts decisively. Resilient & Adaptable - Thrives in a changing environment with shifting priorities. Warm, Trustworthy & Professional - Represents the company's values with integrity and heart.

Growth & Development Opportunities:

We actively invest in our people. You'll have access to ongoing training, mentoring, and opportunities to progress within the company. We reward loyalty, commitment, and high performance with recognition and the potential for promotion as we grow.

All About You:

You're someone who thrives on hitting goals, exceeding targets, and getting things done -- but you do it with warmth, purpose, and a clear sense of professionalism. You're proactive (not reactive), highly organised, and confident managing both strategy and day-to-day delivery.

You enjoy working with people, building relationships, and making a genuine difference through your work. You're self-motivated, commercially minded, and just as happy taking the lead as you are supporting your team to shine.

Sound like you?

How to Apply

We'd love to hear why you think you're the next brilliant addition to our team.

Please send your

CV and a traditional cover letter

to:

tiggy@access-care.co.uk

FAO:

CEO, Tiggy Bradshaw

What to Expect

Applications open: Monday 8 July 2025

Application deadline: Friday 19 July 2025

We'll begin reviewing applications as they arrive -- so don't wait to apply!

Apply by email

- tell us who you are and why this role excites you.

Let's chat

- if we think our paths are aligned, we'll invite you to meet us (virtually or in person). We'll also let you know what to expect in the interview so you can feel confident and prepared.

Decision time

- we aim to make an offer by the end of July, or sooner if the right person comes along.

Job Type: Full-time

Pay: Up to 45,000.00 per year

Additional pay:

Performance bonus
Benefits:

Additional leave Company pension Employee discount Free parking
Schedule:

Monday to Friday
Application question(s):

Have you previously led a team responsible for driving growth or client acquisition? How many years' experience do you have working in or alongside the care, healthcare, or professional services sector?
Experience:

business development, sales, or marketing: 5 years (required)
Work authorisation:

United Kingdom (required)
Location:

Stockbridge SO20 6HF (required)
Work Location: In person

Application deadline: 19/07/2025
Reference ID: BDM
Expected start date: 01/09/2025