Job Description

Closing Date:

03.06.25 (this may change dependent on response)

Shortlisting to take place after closing date:

commencing 04.06.25



Interview expected to take place in the week following shortlisting: commencing 09.06.25



The Head of Communications and Marketing will lead Bradford Hospitals Charity's strategic communications and marketing activities during an exciting period of growth and transformation. Working as part of the Senior Management Team, you'll guide our small but dynamic team in elevating the charity's profile internally across the Trust and externally across Bradford and surrounding areas. You'll develop compelling narratives that connect supporters with opportunities to make a meaningful difference, while managing our brand reputation and analysing complex information to make strategic decisions that secure essential funding for significant initiatives.



Bradford Hospitals Charity is the official NHS charity partner of Bradford Teaching Hospitals NHS Foundation Trust. We support the Trust's strategic priorities by funding additional equipment, research, training, and improvements to the patient environment that go above and beyond standard NHS provision.



At the forefront of your responsibilities is our transformative 3 million capital campaign in partnership with the Sick Children's Trust, creating a 'home from home' within our outstanding Neonatal Unit at Bradford Royal Infirmary. This vital facility will allow parents to stay close to their babies throughout their hospital journey, fundamentally enhancing experiences for patients and families.



In close collaboration with the Charity Director, you'll shape campaign strategies and lead communications efforts that showcase how our work makes a tangible difference. Your innovative approach will amplify our impact both within hospital environments and to broader external audiences, ultimately repositioning Bradford Hospitals Charity as the destination charity for our community through engaging content across all platforms. This comes at a pivotal time as the charity transitions to independence, presenting unique opportunities to establish a distinctive identity in the region.



Our People Charter outlines the behaviours we can expect from one another and what you can expect from Bradford Teaching Hospitals Foundation Trust:



We value people



We are one team



We care



We're keen to meet people who share these values and are passionate about delivering the highest quality of care to our patients.



Strategic Leadership



Lead the development and implementation of the charity's communications and marketing strategy, aligning with organisational objectives

Provide strategic communications counsel to the Charity Director, Senior Management Team and NHS Corporate Trustee

Build the communications team, including training and development of staff including day to day supervision

Manage the communications and marketing budget effectively

Implements and proposes changes to communications policies that impact beyond their own area of expertise.



Communications and Marketing



Manage relationships with external suppliers and agencies for specialised design work and campaigns

Oversee outsourced graphic design projects, ensuring brand consistency and quality

Brief and coordinate with external creative agencies when required

Develop and deliver creative, high-impact marketing campaigns that drive engagement and action

Lead the charity's brand management and development

Create compelling content across multiple channels for diverse audiences. Frequent concentration required drafting publications, interruptions to respond to urgent enquiries and decision.

Manage media relations and act as a spokesperson for the charity

Oversee the charity's digital presence, including website and social media channels

Develop and maintain relationships with key stakeholders, including NHS Trust communications team

Plan and deliver internal communications to engage NHS staff with the charity

Provide and receive highly complex, sensitive information where co-operation and agreement is required.

Plan complex activities to manage campaigns

Works within broad occupational policies, lead specialist for communications

Holds a delegated budget.



Campaign Management



Plan, implement and evaluate integrated marketing campaigns, including fundraising appeals

Develop compelling case studies and impactful stories to raise awareness and drive fundraising

Create engaging content for fundraising appeals and campaigns which entails frequent indirect exposure to distressing or emotional circumstances

Monitor and evaluate campaign effectiveness using data-driven approaches



Digital and Social Media



Lead the charity's digital strategy

Oversee social media presence and engagement

Manage e-newsletter communications

Analyse digital metrics and adapt strategies accordingly



Brand and Reputation



Act as brand guardian for the charity

Manage crisis communications when required

Protect and enhance the charity's reputation

Ensure consistency of messaging across all channels