Job Description

Join us as our Head of Consumer Marketing


At Tomorrow's Guides we're building the UK's go-to platform for finding care for a loved one. We help millions of families find the care they need, whether that be a Care Home or Home Care solution for an older relative or a Day Nursery for a child. Backed by leading investors General Atlantic, Silverlake and Insight Partners, we are on a mission to transform how families find care in the UK.


As our first Head of Consumer Marketing, you'll lead the growth of direct traffic to our websites - carehome.co.uk, homecare.co.uk and daynurseries.co.uk.


This is a high-impact role that requires strong commercial acumen, a test-and-learn mindset, and a proven ability to balance strategic thinking with hands-on execution. You'll shape and scale marketing programmes that not only resonate with consumers, but also deliver material impact to our business and partners.


Forget long lists, here's what you'll actually spend your time on:


Leading our brand marketing and telling a brand story that consumers trust.


Building winning marketing strategies, from a deep understanding of our target customers.


Developing category leading creative with a distinct and engaging tone of voice.


Defining and implementing engaging customer journeys to attract and nurture care seekers (Content, CRM etc.)


Growing the capabilities of our consumer marketing team.


You'll do well if you bring:


A playbook of consumer marketing strategies for scaling a leading digital marketplace.


Excellent consumer marketing skills.


Passion, energy and a desire to make an impact.


A collaborative, roll-your-sleeves up, attitude.


A curiosity to grow


8+ years of experience in B2C marketing or commercial strategy, ideally within a digital platform.


We believe great work deserves great rewards. Here's just a taste:


Competitive salary + annual bonus.


Meritocracy - we're a small team with ambitious plans, we're growing fast and so are our employees.


Flexible working. Up to 2 days a week working from home. 3 days a week from our offices in Hungerford.


25 days holiday a year, in addition to public holidays.


How we'll get to know each other:


Screening call with one of our Talent Acquisition Partners


1st stage interview with our Chief Marketing Officer


2nd stage interview will be a case study with some of our stakeholders


If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.


If this sounds like the place where you can do your best work, we'd love to hear from you, even if you don't tick every box.


About us


We're Tomorrow's Guides - the UK's leading platform for finding care for a loved one. With more than 45,000 care providers listed on carehome.co.uk, homecare.co.uk and daynurseries.co.uk; and over 700,000 verified customer reviews, we help families find the right care solution for their loved ones and help care providers grow their businesses.


We're growing fast, with big plans to become the go-to brand for care. If you care about great work, take pride in the details, and want to make an impact, you'll fit right in.


About The Role


As our first Head of Consumer Marketing, you'll lead the growth of direct traffic to our websites - carehome.co.uk, homecare.co.uk and daynurseries.co.uk.


Required Criteria


Skills Needed


About The Company


We're a fun and friendly company to work for.


We are a uniquely friendly and sociable organisation with a tremendous level of cross-departmental support. The direction of the company is open and transparent to all employees and there is a huge sense of working together to achieve a common goal. We are growing at a fast pace and developing at an equal speed and have surpassed some incredible goals over the last few years.


Company Culture


Our recently renovated offices in Hungerford, West Berkshire, are open-plan with a real collaborative feel.


Company Benefits


We offer a wide range of benefits to our employees, including a generous holiday allowance (25 days plus bank holidays) and a company-wide bonus scheme. With hybrid working (3 days a week in the office and 2 from home), along with great staff events such as evenings out and pizza in the office, Tomorrow's Guides is a great place to work.


Recruitment Privacy Policy Welcome to Tomorrow's Guides (tomorrows.co.uk)


Vacation, Paid time off, Paid sick days, Retirement plan and/or pension, Office perks, Employee discounts, Gym membership or wellness programs, Casual dress, Free parking, Cycle to work, Free work laptop, Referral bonus, Open office, Competitive salary, Work With Charities, Social Opportunities, Annual Rise, Hybrid Working, Access to Health & Wellbeing app, Long service awards, Staff celebration events


Salary


Not disclosed