Job Description

Details

-----------

Reference number

437441

Salary

62,100 - 70,000
London c65,500 - c70,000, non-London c62,100 - c66,100
A Civil Service Pension with an employer contribution of 28.97%
GBP

Job grade

Grade 6
NS&I Band 3

Contract type

Fixed term

Length of employment

13 Months

Business area

NS&I - Retail

Type of role

Communications / Marketing

Project Delivery

Other

Working pattern

Full-time

Number of jobs available

1

Contents

------------

Location About the job Benefits Things you need to know Apply and further information

Location

------------


Durham, North East England, DH1 1SL : Lytham St Anne's, North West England, FY8 4TS : Glasgow, Scotland, G2 8JX : City of Westminster, London (region), SW1P 3BT

About the job

-----------------

Job summary

We are looking for an experienced Head of Content Design to join NS&I on a fixed-term contract for 13 months, to cover a period of maternity leave. You will be responsible for continuing to develop the Content Design team and grow the maturity of the content design discipline at NS&I through delivery against our content design strategy.



You will have a dual focus - providing content leadership and oversight on transitioning content from legacy to new systems, and providing direction on content that supports our Customer Strategy. You will lead the team in designing a wide range of content types - from explainer content that enables potential customers to understand more about our financial products - to help content that guides customers seamlessly through using our services.



You will be an excellent communicator and influencer, collaborating across cross-functional teams to deliver relevant and personalised customer experiences.


You will be used to working with a range of disciplines and stakeholders to plan and manage work, making sure that the team has what they need to deliver, and resolve problems. You will be the senior internal content expert and champion, working with the team to promote content design and engaging with the external content design community, including Government colleagues, so that we keep up to date with industry changes.

Job description

The Head of Content Design is responsible for leading and developing a team of content design professionals while championing the discipline across NS&I.


The primary focus will be providing content leadership and direction through the transition from legacy systems to new digital platforms and content management systems. Once content is transitioned, the focus will shift to leveraging user-centred content design which enhances customer experiences across multiple channels and improves how content is managed and designed.


You will drive a culture of evidence-based decision making when it comes to content design and set the direction for what good content looks like - accountable for ensuring the design of engaging, consistent and accessible content that meets user needs and business objectives.

Key Responsibilities

Strategic leadership

- responsible for setting the vision, strategic direction and leadership of content design across NS&I. Leading the team to develop innovative, impactful content strategies that deliver measurable benefit to user needs and business priorities, including our Customer Strategy.

Content transition oversight

- oversee the transition of content through the migration to new content management platforms, tools and systems. Provide direction and influence senior stakeholders to ensure successful transition.

Content operations

- with the Content Design team, devise and maintain processes and workflows that support efficient working and continuous improvement of content, taking into account multiple systems and partners.

Team leadership and management

- lead, mentor and manage a multi-disciplinary content design team, fostering a collaborative and high-performance culture. Allocate and manage content production budgets effectively.

Collaboration and multi-disciplinary working

- work collaboratively with teams across Service Design and Service Development, Brand and Communications to provide strategic direction on how content can support consistent and relevant customer journeys.

Advocacy and innovation

- champion content design across NS&I and externally, building networks across Government and beyond. Keep up to date with changes in the industry and share learning with the Content Design team and other content and design practitioners.

Person specification

Essential experience

o Stakeholder relationships - skilled in building positive and productive stakeholder relationships around common goals. Influencing senior stakeholders and driving resolution of problems.

o User focus - demonstrable experience of meeting the needs of users through content, and of exploring new strategies for providing the best service for the end user.

o Team management and leadership - experience of managing, leading and mentoring a hybrid team.

Essential skills

o User-centered content design - skilled in creating and iterating content across multiple channels and formats, leveraging data and research to make evidence-based decisions. Training and guiding teams to develop their content design skills.

o Agile working - skilled in coaching and leading teams in Agile practices, helping to determine the right ways of working, thinking of new and innovative ways to achieve outcomes, championing innovations from the team, and providing supportive challenge.

o Strategic thinking - experience of leading the design and implementation of content strategies. And of directing evaluation and management processes to ensure that wider strategic objectives and user needs are being met.

Essential technical knowledge

o Familiarity around the capabilities of content management systems (CMS), preferably Drupal or Adobe software.

o Familiarity with Financial Conduct Authority rules and regulations around publishing content in a financial services industry (desirable).

o Good understanding of SEO and GEO fundamentals.

Behaviours

We'll assess you against these behaviours during the selection process:


Changing and Improving Communicating and Influencing Developing Self and Others Leadership

Benefits

------------


Alongside your salary of 62,100, National Savings and Investments contributes 17,990 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
NS&I is one of the largest savings organisations in the UK with more than 24 million customers and over 240 billion invested. We are both a government department and an Executive Agency of the Chancellor of the Exchequer. Our origins can be traced back more than 150 years to 1861.


A small company with a big reach, we offer a range of benefits including flexible working, great opportunities for development and a generous pension scheme. We care for colleagues, respect one another, invest in our people and manage talent effectively.


Some benefits of working at NS&I include:

+ Learning and development tailored to your role + An environment with flexible hybrid working options
+ 9 day fortnight scheme
+ A culture encouraging inclusion and diversity
+ A Civil Service pension with an average employer contribution of 28.97%
+ Generous annual leave - starting at 25 days, increasing to 30 days
+ Performance related variable pay bonus
+ Enhanced maternity, paternity, adoption and shared parental leave

Working for NS&I

NS&I is currently working in a hybrid way with colleagues expected to work at their chosen office location for 40% of their working month.


Any move to NS&I from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/.


If you are applying for a role at the same NS&I band as you are currently and the advertised salary of the role is higher, if you are successful, any salary increase will be at the discretion of NS&I and will be reviewed as part of the next annual pay review, in accordance with the NS&I employee handbook.

Further information

Please visit our website http://nsandi-corporate.com/about-nsi for further details about NS&I.

Things you need to know

---------------------------

Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours and Experience.
In your application you will be asked to provide the following;

An outline of your career history and qualifications with your key responsibilities and achievements. A 750-word personal statement on the key essential skills, experience and technical knowledge

We recommend using the STAR method in your statement.

Please note there is no expectation for you to meet the maximum word count provided for the statement. Feel free to use as many words as you need within the limit to demonstrate your experience in a concise and clear manner.


If shortlisted, you will be invited to attend a 60 minute panel interview

via video call.

As part of this interview you will be presented with a task prior to the interview.

Interviews will take place

w/c 8th December 2025

Note we are unable to accept CVs.

Use of Artificial Intelligence (AI) - Please Note:

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Some Travel

This role may require some travel to other sites for meetings and collaboration.

Further information

Please visit our website http://nsandi-corporate.com/about-nsi for further details about NS&I.



Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:


UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.



We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

---------------------------------


The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

#

Job contact :

Name : jobs@nsandi.com Email : jobs@nsandi.com
#

Recruitment team

Email : jobs@nsandi.com

Further information

The law requires for selection for appointment to the Civil Service is on merit on the basis for fair and open competition as outlined in the Civil Service recruitment principles. If you feel your application has not been treated in accordance with the recruitment principles and you wish to make a complaint, you should contact jobs@nsandi.com in the first instance. If you are not satisfied with the response you receive, you can contact the Civil Service Commission info@csc.gov.uk