Head Of Cro

United Kingdom, United Kingdom

Job Description

About the role:
We're looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You'll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar.
You'll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You'll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.
About us:
BM Digital is a leading growth marketing agency built to help e-commerce brands scale profitably and predictably. We partner with high-growth DTC companies to drive customer acquisition through influencer marketing and conversion-optimized creative.
With a team of 70+ growth operators, analysts, and creatives, we manage over 80,000 creator partnerships monthly and oversee $200M+ in annual media spend across Meta, TikTok and Google. Our campaigns are rooted in creative testing frameworks, full-funnel analytics, and a bias toward action.
We're not just an agency - we're a growth partner. We foster a culture of ownership, curiosity, and creative rigor - where top performers can do their best work and see the direct impact of what they build.
Responsibilities:

  • Run and analyze CRO tests across dozens of DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per session.
  • Build landing pages using no-code tools (e.g. PageDeck) that convert like crazy.
  • Develop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc).
  • Audit existing landing pages and checkouts for friction points, design flaws, and UX gaps.
  • Collaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offers.
  • Document and share learnings across accounts to create a compounding impact on our entire portfolio.
  • Benchmark and reverse-engineer best-in-class e-commerce flows and bring innovation to every client funnel.
Ideal candidate profile
  • 3-5+ years of CRO experience in a high-growth eCommerce or performance marketing environment
  • Fluent in no-code tools
  • Deep understanding of user psychology, funnel mechanics, and mobile-first UX
  • Strong analytical skills--comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap tools
  • Exceptional communication and documentation skills
  • A testing mindset: you love running experiments and figuring out what actually works
  • Comfortable working across multiple accounts at once (we move fast)
Compensation:
$50K--$150K USD total compensation annually, depending on location. This includes base, performance bonus, and equity package
Location:
All of our team is working completely remotely. We'll make sure your working experience is as comfortable as possible!
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Job Detail

  • Job Id
    JD3200814
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    United Kingdom, United Kingdom
  • Education
    Not mentioned