Job Description

01

About us



ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients' fortunes through insightful consumer understanding.



The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, Organic Performance, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.



We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.



02

The role



We are looking for a strategic and data-driven Head of Data & Measurement to lead our analytics function within a dynamic digital marketing agency. This role will be instrumental in driving data-led decision-making, enhancing client performance, and shaping the agency's analytics vision.



Responsible for the development and management of the Data & Measurement department at ROAST as well as directly overseeing technical projects such as analytics implementations, data architecture & research on matters surrounding tools & technology. Where required, work with other parts of the TIPi Group on similar projects.



Develop the ROAST data offering and grow a commercially viable team to deliver data-lead projects for internal and external purposes with a view to always provide quality and actionable insights to clients.



03

Responsibilities



Project & Service Management



To work closely with clients to ensure a full understanding of their business, data / technology needs and priorities

To work closely with Client Services and the Management team to ensure all data projects have a viable commercial model in place

To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialling these new tactics or platforms for our clients

Develop advanced attribution models, forecasting techniques, and customer journey analytics to improve marketing effectiveness

Ensure best practices in data governance, privacy compliance (GDPR), and tracking implementation

Partner with stakeholders, data scientists, and technology teams to advance AI and automation initiatives

Work closely with client BI teams to facilitate data sharing

Ensure all activity meets or exceeds the client expectation

Responsibility for supplier relationships and development of commercial and contractual agreements therein

Specific services include

Measurement plans & implementation

Onsite tracking implementation projects

Data integration & architecture

Data warehousing

Data analysis such as attribution & cross channel interactions



Delivery & Line Management



Direct line management of members of the department to ensure that work is delivered to an exceptional standard, on target and on time

Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients

Quality control of work conducted by junior members of the team

Responsibility for recruitment, appraisals and HR within the team



Departmental Development



Define and implement the agency's data strategy, improving measurement frameworks across digital marketing channels (Paid Search, SEO, CRM, Social and Programmatic) as well as modelling for ATL activities.

To work across a range of tasks to further the scale, capabilities and quality of the Analytics offering, including:

Best practice documentation and processes

Recruitment of required skillsets

Training plans and delivery of soft skill and technical training

Technology supplier relationships

Technology and automation

Full scope of product development for your channels

Market research to ensure your department is developing ahead of our competitors and in line with industry change

Integration of wider ROAST approaches and strategy into your services

Identifying and developing new approaches, partner relationships and technology to further develop your services

Work with other departments leads to collaboratively develop the overall ROAST proposition

Work with Marketing on case studies, speaking events and press opportunities



New Business



Work directly with the Ne7 Business team to assess commercial validity of inbound leads

Capacity planning for potential new clients to ensure we have the required resource and expertise to fully service per contracts

Work directly with the New Business team to create highest quality responses to RFIs, RFPs and pitch requirements

Delegation and monitoring of relevant tasks to junior team members in preparation for the above

Work with Management and other HODs to produce multi-channel strategies and responses to lead requirements

Production of templated assets for all stages of the new business process

Calculation of projections (where suitable) and commercial models to ensure new clients are profitable and targets attainable

Attend and present at pitches as required



04

The candidate



Experience



ROAST are searching for a market-leading Head of Data & Measurement to grow our offering in this space and compliment our existing services. This role is suitable for candidates that have:



Minimum 10 years' experience working within digital marketing

5 years' experience working specifically within an Analytics / Measurement role

Extensive hands-on experience of working with

Onsite analytics platforms, notably Google Analytics

Container tag platforms, such as Google Tag Manager

Data warehousing platforms, such as BigQuery

Python, SQL or R

Deep understanding of multi-touch attribution, econometrics and marketing mix modelling

Knowledge of privacy-first measurement approaches and changes in tracking methodologies (e.g. cookie deprecation, server-side tracking)

Experience of managing line reports, assessing the quality of their work, training and developing team members

Experience of managing multiple workflows and projects, with both external (client) and internal stakeholders

Experience of team and service growth, scaling revenues and requisite team capacity and skillsets to fulfill this

Experience of managing a team with commercial targets, including revenue and profitability

Ability to communicate complex technical concepts to clients and senior stakeholders

Ideally, experience of working with CRM platforms to ensure measurement is tied back to real-world client performance.



05

Working at TIPi Group

Location:

Soho, W1

Holidays:

25 days, increasing with length of service, plus Christmas Eve and New Year's Eve off; optional company trip (last year's was to Alicante!)



06

Benefits



Hybrid working arrangements

Additional 10 days 'work from anywhere in the world'

Discounted wellbeing classes / membership

Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more

Active company social life organised by a staff committee

Lots of opportunity for involvement in CSR, sustainability and charity initiatives

Cycle, electric car and tech purchase savings

Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers

Opportunities to learn about other digital marketing disciplines



Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.



We are an equal opportunities employer.



At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.



Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.



Please beware of scams online or from individuals claiming to represent us. A TIPi / ROAST employee will never solicit candidates through a non-TIPi email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.



APPLY

NOW

To apply, email us your CV and cover letter at jobs@tipigroup.com