Job Description

Title:

Head of Demand Generation

Department:

Marketing

Location:

Sheffield or London

Working Pattern:

Hybrid, includes 3 days each week in the office

Contract Type:

Full time, permanent

Salary:

Up to 85,000 per annum



Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.

Role overview:

We are looking for a high-impact, commercially minded Head of Demand Generation to architect and scale a predictable revenue engine across both new customer acquisition and base expansion. This is a mission-critical role in our growth strategy--accountable for marketing-sourced and influenced pipeline, and a key partner to Sales in driving ARR.



Reporting directly to the CMO, this role leads the global Demand Generation function and works cross-functionally with Sales, Brand, Digital, Product Marketing, and Creative to align strategy, activate campaigns, and deliver measurable results. You will be responsible for building and executing integrated, data-driven demand programs that contribute meaningfully to pipeline and revenue growth.

Key Responsibilities:

Revenue & Pipeline Ownership

Own marketing's contribution to revenue and pipeline targets (sourced and influenced), with clear accountability for performance across all stages of the funnel Partner with Sales to forecast pipeline coverage needs, identify gaps, and design joint marketing plays by region, segment, and product line Participate and actively contribute to Sales forecast meetings Lead demand generation planning and execution globally, with tailored strategies for ABM, lead gen, executive programs, and expansion campaigns

Funnel Optimization

Build and maintain a healthy, high-converting funnel--from awareness through to sales-qualified leads Analyse funnel diagnostics to identify drop-off points, accelerate velocity, and reduce friction in the buyer journey Implement targeted programs and content strategies to improve lead flow and sales readiness

Lead Quality & Sales Readiness

Define and refine MQL criteria and lead scoring frameworks in close collaboration with Sales Drive continuous improvements in MQL-to-SQL conversion rates through better segmentation, personalization, and nurture strategies Establish clear SLAs and feedback loops to ensure alignment between marketing-generated leads and sales follow-up

Growth Strategy & Execution

Drive the execution of a multi-channel growth marketing strategy that aligns with business priorities and maximizes ROI across every stage of the buyer journey Collaborate with product marketing to create high-converting content and offers, tailored by audience, funnel stage, and intent signals

Operational Excellence

Build the foundational infrastructure for scale: work with Product Marketing to optimise campaign processes, workflows, campaign ops, and funnel diagnostics Own marketing automation and nurture frameworks, ensuring data-driven lead progression and optimal sales readiness

Sales Alignment

Actively partner with sales leadership through deal reviews, pipeline inspections, and quarterly business reviews Embed marketing within sales motions, providing visibility and tools to accelerate deal velocity and expansion

Performance Measurement

Lead a culture of accountability through metrics: pipeline attribution, campaign effectiveness, velocity, conversion, CAC, and ROI Build dashboards and reporting frameworks to track, learn, and iterate in real time. Introduce marketing attribution models to inform future investment decisions

Budget & Resource Management

Own the growth marketing budget, ensuring optimal allocation across channels, regions, and funnel stages based on performance insights

What You Need to Succeed

10+ years in B2B growth or demand generation, ideally in professional services or complex consultative sales environments Proven ability to drive pipeline and revenue through end-to-end campaign planning, orchestration, and performance optimization Strong knowledge of marketing automation, ABM, CRM, and analytics tools (e.g., Marketo, Salesforce, HubSpot, 6sense, etc.) Expertise in lead nurturing strategies and funnel acceleration programs with measurable commercial outcomes Experience managing marketing budgets and building demand generation functions from the ground up Skilled in influencing across sales and executive teams with compelling, insight-led recommendations Able to hire, lead, and scale high-performing growth marketing teams in a fast-paced environment Excellent communication, storytelling, and executive presentation skills

What do you get in return?

25 days annual leave rising to 30 5% pension after probation State of the art city centre offices Access to a range of benefits via My Benefits World Discounted city centre parking Free eye care cover Life Assurance Cycle to Work Scheme EAP (Employee assistance programme) Monthly Tes Socials Access to an extensive Learning and Development menu

Who are Tes?

Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.



Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.



By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.



Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.



With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com.