Job Description

About You

As an employee-owned business, we are searching for a Head of Digital PR to lead and grow our Digital PR offering as we move into a new phase and have a share of future Success. We are looking for a talented, experienced, and aspiring PR Leader who wants to work with B2B and B2C clients, harnessing the best platform partners and tools.

A minimum of 4+ Years' experience in Digital PR or 2+ years in a similar role (in-house or agency) Journalist background is a plus A creative and analytical thinker with a proven track record of delivering effective results. Experience using tools such as GA4, Ahrefs, Buzzsumo, and Response Source, or similar, is essential.

Key Responsibilities

Be confident in communicating and presenting to clients and wider stakeholders - including pitches. .. Be proactive in creating proposals for increased budget or innovation, linked to data, competitive insight, and growth. Create varied styles of Digital PR campaigns (from Reactive to Fully Integrated) and stories, seeing these ideas through to execution, delivering coverage and links using KPI hierarchy Researching, contacting, and building strong relationships with journalists, including creating strong media and outreach lists Create and distribute effective press releases Provide accurate and timely business and billing information for I-COM senior stakeholders when required. Be the go-to expert for industry tools and developments, and ensure the team is certified and confident in the use of tools. Review PR tools, usage, and fit - ahead of renewals, raising any cost increases. Ensure client reporting is accurate, timely, and consistent, using dashboarding tools. Ensure JIRA is as accurate as possible, capturing all time and value on behalf of a client. Lead the team through regular communication and support. Ensure that each team member has an annual appraisal. Be positive and inclusive, supporting the I-COM culture - lead by example Think about ways your team can collaborate with other I-COM services, especially SEO and Content Marketing. Be proactive in ways to grow your department - revenue and profitability. Proactively contribute to thought leadership and marketing efforts.

Benfits

Competitive salary Profit-driven bonus
Flexible working hours (3 days per week in the office, 2 working from home) Career progression and training opportunities 20 days annual holiday (excluding bank holidays) Christmas to New Year shutdown One extra day's holiday for every year you work at I-COM (up to 5 years) Quarterly company social events Cycle to work scheme Mental health assistance Referral programme Modern office work environment in a central Manchester location Fresh fruit and refreshments

I-COM Values - TIPCAR

Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are.

T

eamwork - Together we thrive.

I

mprovement - Mastering the unknown

P

assion - Beyond what's expected

C

reativity - Innovate, create & elevate

A

ccountability - Setting the standard

R

esults - Raising the bar

Job Type: Full-time

Pay: From 37,500.00 per year

Additional pay:

Bonus scheme
Benefits:

Casual dress Company events Company pension Cycle to work scheme Flexitime Free flu jabs Profit sharing Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Manchester M1 4PY

Reference ID: Head of Digital PR
Expected start date: 01/09/2025