Job Description

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.


Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!


At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.


So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

We are now hiring a strategic and driven Head of E-Commerce to lead and grow our direct-to-consumer motorcycle accessories and merchandise business globally via the Shopify platform. The website will also serve as a gateway to redirect customers to authorised dealers for selected motorcycle accessories.

Duties/Responsibilities

E-commerce Strategy & Execution

Support and execute the e-commerce strategy for Norton Motorcycles' motorcycle accessories and merchandise business. Drive growth through effective merchandising, user journey optimisation, and cross-functional collaboration. Align with Marketing, Creative, Logistics, 3PLs, Digital & AI, Apparel Merchandising, and Motorcycle Accessories teams to deliver seamless digital operations.

Customer Experience & Content

Oversee the customer journey from landing page to post-purchase, ensuring a high-performing, brand-aligned experience. Manage content updates and new product uploads in partnership with a third-party content agency. Optimise website performance for speed, mobile, and SEO, and contribute to conversion rate optimisation (CRO) initiatives.

Digital Trading & Marketing

Lead day-to-day site trading, product launches, promotional calendars, and onsite merchandising. Collaborate with the digital marketing team on campaigns across PPC, social, SEO, affiliates, and email.

Platform Operations & Tech

Work with development and operations teams to enhance Shopify functionality and integrate tools and third-party services. Coordinate with fulfilment providers, external vendors, and logistics partners to ensure operational efficiency.

Performance Monitoring & Reporting

Track and report on key e-commerce KPIs such as traffic, conversion, AOV, return rates, and engagement. Use insights to inform decision-making, refine digital performance, and drive continuous improvement.

Personal Specification

Minimum 3-5 years in a senior e-commerce role, ideally in premium lifestyle, automotive, fashion, or motorcycle accessories. Solid hands-on Shopify experience, including managing trading activity and third-party tools. Strong organisational and project management skills, with the ability to juggle multiple priorities. Data-driven, with a proactive and agile mindset. Comfortable working across departments and with external agencies. A passion for motorcycles, lifestyle brands, or performance-driven products is a distinct advantage. Comfortable in a fast-paced, brand-led business and confident working cross-functionally with product, marketing, logistics, and digital teams Commercially aware, data-driven, and capable of translating insight into action. Familiar with global markets and motivated by building customer experiences that connect emotionally and perform commercially. Deep experience with Shopify and excited to build on a newly relaunched platform with a wider product range and international reach.

Rewards of work

ing for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:


Competitive salary package that recognises your skills and experience


A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge


Generous pension scheme that sets you up for the future, with access to personalised advice.


Private Medical Insurance and a Cash Back Programme to keep you feeling your best


Life insurance (4x salary) because we've got your back no matter what


FREE fruit, got to have your five-a-day!


WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme


Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.


Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!


A diverse and international team that brings together different perspectives, backgrounds, and experiences.


Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!


??Want to go green? You can enjoy free electric bicycle hire


Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.


We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.



Join us and see for yourself!



PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS