Job Description

At MyEdSpace, we find the best teachers on the planet and empower them to become the most inspiring, tech-enabled educators, able to reach the students who need them most - wherever they are, whatever their means.


Because we believe that every child deserves access to quality education, regardless of geography or socioeconomic background, to achieve their dreams and build a brighter future.


We achieve this by combining top teaching talent with cutting-edge technology, delivering engaging lessons and offering meaningful support to students and their families.


Our vision is ambitious: to revolutionize education, empower millions of students globally, and provide high-quality learning opportunities that transform lives.


We have just completed our Series A from top-tier investors and are ready to scale - we want you to lead the charge with us.


If you're a top-performer, incredibly ambitious, and excited to redefine an industry on a societal level and make a real impact on the world - we'd love to hear from you.

The Practical Bits

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Job Title:

Head of Engagement & Marketing Automation

Manager:

VP of Marketing

Location:

London, UK

Contract Type:

Permanent

Compensation:

Competitive + equity component

The Role

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As Head of Engagement & Marketing Automation, you'll take ownership of engagement marketing across our CRM ecosystem. You'll help shape the strategy, delivery, and optimisation of lifecycle campaigns that drive retention, activation, and revenue. From precision targeting to experimentation and automation, you'll scale a channel that drives real business value and deepens relationships with students and parents.

What You'll Do

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Lifecycle Campaign Execution:

Own the email and marketing automation strategy, including planning, execution, and optimisation across the entire customer lifecycle. Design and launch segmented, high-performing campaigns across email and additional engagement channels (SMS, push, etc). Drive meaningful uplift in retention, reactivation, and lifetime value through sharp, personalised communication.

Experimentation & Innovation:

Build and evolve a rigorous test-and-learn culture, drive continuous experimentation across content, channels, timing, and journey logic. Report clearly on performance, impact, and optimisation opportunities using relevant metrics (engagement rates, revenue impact, etc). Champion innovation and lead the expansion of CRM and marketing automation into new touchpoints and technologies.

1st Party Data & Infrastructure:

Grow the sophistication of our 1PD usage, deepen how we leverage behavioural, demographic, and engagement data for targeting and personalisation. Partner with Product, Data, and Engineering to improve CRM data quality, collection practices, and data enrichment efforts. Support the implementation of new marketing automation technology and campaign orchestration platforms

Team Management & Collaboration:

Manage and develop a high-performing email marketing team, setting clear KPIs, growing capability, and fostering a culture of excellence. Collaborate closely with Performance Marketing, Social Media and content teams to ensure aligned, high-impact lifecycle messaging. Operate as a member of the marketing leadership team, helping shape broader growth strategy and cross-functional initiatives.

Who We're Looking For

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Proven CRM Leadership:

5+ years of hands-on experience leading CRM and email marketing for consumer-facing brands. Strong track record of designing and delivering campaigns that drive measurable engagement and commercial impact. Experience managing a team and scaling both people and processes in fast-growth environments.

Strategic & Data-Driven:

Deep understanding of lifecycle marketing best practices, with sharp instincts on segmentation, user journeys, and message cadence. Strong grasp of CRM metrics (e.g., conversion rates, churn/re-engagement rates, LTV) and how to optimise for them. Analytical mindset with comfortable reporting, interpreting data, and making performance-led decisions.

Operational Excellence:

Expertise with CRM platforms (e.g., HubSpot, Bitrix, Salesforce Marketing Cloud, etc). Marketing automation platforms and campaign orchestration products. Proactive, unafraid to get their hands dirty while also able to think strategically. Strong project management, prioritisation and organisational skills to handle multiple campaigns and competing demands. Comfortable working in a high-growth, high-autonomy environment with a bias for action. Happy to get their hands dirty while also thinking strategically.

Our values

PUT INTEGRITY FIRST

Honesty matters. Tell the truth, and be straight-up. Be transparent and do the right thing. This builds respect and reliability for our students, families and team members.

KNOW YOUR COORDINATES

Understand where you are and where you want to get to. Know your strengths and acknowledge your gaps. Think from first principles. Question things, and never pretend to know what you don't.

RAISE THE BAR

Own it and get it done. Do better. Iterate quickly and seek feedback. Deliver real value. Be excellent and lift others up. Share learnings and help your teammates improve.

LOVE TO BE WRONG

Push boundaries. Be outside your comfort zone. Naturally you'll get some things wrong and that's okay. Embrace feedback. Learn from it and get closer to excellence.

WIN TOGETHER

To achieve our mission, we have to work together. We all have a role to play, so help each other get there. We're stronger as a team so inspire, support and respect each other.

Why you'll love working here

We're a team on a mission to transform education for the better. Joining MES means you'll be part of something ambitious, fast-moving, and full of purpose. Here's what you can expect:

The chance to make a real impact: your work directly shapes the future of education. A fast-paced and high-growth environment where ideas move quickly and careers accelerate. * A collaborative, supportive culture: we're head quartered in the UK, but we're a global team with colleagues in 15+ countries, bringing a rich mix of perspectives and energy.