Job Description

The Head of Group Marketing is responsible for leading and executing all Marketing activity across the Nurture Group. The role encompasses all key touch points inc: Brand, Digital, Propositions, Market Segmentation, Sales GTM & Enablement, Social, Competitor Analysis, External comms, PR and thought leadership. You will be responsible for establishing The Nurture Brand(s) as the number 1 provider of services in the core markets they serve.

As the Head of Group Marketing you will have the following responsibilities:

• Develop, agree and communicate the overall marketing strategy and plan for Nurture Group
• Brand - Establish overall Brand positioning, use of brands and development of brands
• Market Segmentation and Development - Clear mapping of the market (end customers and channel partners), establish and define the sectors which Nurture support and the channels through which Nurture operates
• Propositions - Development and definition of propositions linked to market segmentation
• Go To Market and Sales Enablement - design, development and production of all relevant sales support materials. Support and leadership on physical customer events and industry conferences (e.g. FM show) to maximise engagement and lead generation.
• Digital - Development of overall Digital and Online strategy, direct responsibility for management of online assets, content and applications
• PR & External Comms - working with external agencies to manage all external comms, press releases, placed articles etc. Promote Nurture Group in a positive light and as a clear thought leader in the industry. Build a positive narrative around ESG including biodiversity and move to carbon zero.
• Social Media - management of all social media channels
• CRM - support the implementation of the new (strategic) CRM platform
• Market / Competitor Analysis - Review market and key competitors, identify relevant trends and developing propositions
• Marketing Budgets - Management and control of all marketing budgets
• Manage third party marketing agencies as required.

Newly created Head of Group Marketing position within a rapidly growing business|Based in Windlesham

The successful candidate will have:

• Extensive experience of marketing in a B2B environment
• Marketing leadership in a medium size business (>\xc2\xa350m T.O.)
• Ability to demonstrate success working across a number of key marketing disciplines and ability to create an end to end marketing plan
• A strong understanding and experience of digital and digital marketing
• Comfortable working at C-suite level
• Working in a multi-product environment
• Experience in working on CSR / ESG propositions and initiatives

The Nurture Group is an award winning service provider consisting of three leading companies; Nurture Landscapes, Gavin Jones, and Rokill. Nurture Landscapes, provide Landscape Maintenance, Winter Gritting and Plant Display Services mainly to the corporate sector. Gavin Jones provide a full Landscape Construction service, working alongside leading landscape architects and main contractors to both private and commercial clients, as well as Landscape Maintenance services to Military sites, Public Open Spaces and Royal Parks and Palaces, across the uk. Rokill supply pest control services to both commercial and domestic customers across the UK as well as the public sector.

They are a carbon neutral business in accordance with the global PAS2060 standard and are a real living wage employer. They strive to achieve the highest standards in every aspect of their operations to ensure clients receive best in class service. They have achieved full accreditation for ISO 9001 (Quality), ISO 14001 (Environmental), ISO 45001 (Health & Safety) and ISO 50001 (Energy Management) standards, so clients can have confidence that their methods have been rigorously audited.

They have grown both organically and through acquisition over the years with the vision to become the UK\'s leading green service provider. and become net zero by 2030; delivering sustainable, industry leading green services and nurturing lasting relationships with their clients, colleagues and supply partners.

The successful Head of Group Marketing will receive a competitive package, including bonus - as well as the chance to join a business that is growing rapidly!

The role will predominantly be office based in Windlesham, Surrey - with ad-hoc homeworking available.

Michael Page