Job Description

Barnardo's is seeking an experienced and collaborative leader to join our Fundraising & Marketing Directorate as Interim

Head of Individual Giving

. This is a pivotal senior management role, responsible for leading a team delivering a supporter and data focused fundraising programme, inspiring the public to donate, do more and build loyalty through authentic and compelling communications aligned to Barnardo's strategy. It is a critical income stream--raising over 13 million annually.

About the Role

As Head of Individual Giving, you will lead a high-performing team of fundraising specialists across regular giving, cash, raffle, lottery, and legacy marketing. You will support in the development of the long term growth plan, work in inter disciplinary teams on campaign development and delivery supporting your team in this new way of working and be responsible for executing the plan so that it drives growth in acquisition, retention, and lifetime value of supporters.



You will play a key role in the Fundraising & Marketing Leadership Team, contributing to the development of the charity's overarching fundraising & marketing strategic plan and embedding a culture that strives for excellence, focuses on continual improvement, and delivers in collaboration with others.



This is a role for a experience professional who can translate insight into action, lead complex programmes with agility, and inspire teams to deliver outstanding results.

Key Responsibilities

Strategic Leadership

: Support the development of a Fundraising & Marketing growth plan and deliver a multi-year Individual Giving programme that supports sustainable income growth and deepens supporter engagement.

Programme Oversight

: Lead the planning, delivery, and optimisation of multi-channel fundraising campaigns, ensuring they are data-driven, audience-centric, and aligned with Barnardo's brand values.

Financial Stewardship

: Manage a multi-million-pound income and expenditure budget, with responsibility for forecasting, contingency planning, and risk mitigation.

Cross-Organisational Collaboration

: Work closely with colleagues across Digital, Brand & Marketing, Supporter Care, Services and Compliance, Supporter Data & Insight, Communications and Children's Services to deliver integrated campaigns and a seamless supporter experience.

Insight led continual improvement

: Embed a culture of test-and-learn, using market intelligence, segmentation, and performance data to inform strategic decisions and drive continuous improvement.

Leadership & People Development

: Lead and develop a large team of direct and indirect reports, fostering a high-performance culture and supporting professional growth.

About You

You are a senior fundraising professional with:


A proven track record in strategic planning and delivery within a large, complex organisation. Extensive experience in direct marketing and individual giving, with demonstrable success in income growth and supporter engagement. Strong financial acumen and experience managing substantial budgets. Excellent leadership, communication, and stakeholder management skills. A collaborative mindset and the ability to influence at all levels. A commitment to Barnardo's values and a passion for making a difference in the lives of children and young people.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.


Pay & Reward FrameworkWe know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.


For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.


Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band - this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.



Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.


Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements. Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata The ability to buy up to another 5 days annual leave via our HolidayPlus scheme A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options Service related sick pay from day 1 Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension Cycle2work scheme Interest free season ticket loans Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal 20% discount at Barnardo's stores Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc Free access to round the clock employee assistance program for advice and support Access to Barnardo's Learning and Development offer

T&C's apply based on contract

About Barnardo's


We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

Reference number: 21992
Job Title: Head of Individual Giving
Location: Workplace offer: Hybrid working, Barnardo's hub/office or home address
Contract type: Fixed term
End date: 6 months from start date
Hours: 36.25
Salary: 55,780 - 71,717 plus Office at Home Allowance 312 per annum
Closing Date: 9 November 2025
Interview Date: TBC

Benefits

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Discounts at 100's of retailers
Employee suggestion scheme
Company pension
Employee Assistance Programme