Role Introduction:
An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market Managing Director. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenue contribution.
What You Will Do:
Full accountability for the marketing plan for Legal market across UK, North America and EMEA.
Manage marketing activities and demand generation programs.
Responsible for ensuring programs run to time and budget.
Line management responsibility for all team members, demonstrating full commitment to development and career progression.
Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.
Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
Identifies, recommends and manages third party resources as required.
Key Performance Indicators: Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.
Wider contribution to the marketing function.
What You Will Have:
Creative thinking with the ability to act at pace, with a clear commitment to excellence
Deep understanding of commercial and business challenges
Strong market (Vertical / IT) knowledge and software industry experience
Excellent communications skills with the ability to interface at all levels of management
Prior experience in digital demand generation environment essential
Willingness to learn and work in a growing marketing team, with adaptability
Previous management experience
What We Do For You:
MNCJobs.co.uk will not be responsible for any payment made to a third-party. All Terms of Use are applicable.