Job Description

Overview of Orchard

For Excellence and Inspired Solutions? Think Orchard.

At Orchard, we pride ourselves on building trusted, long-term partnerships with our clients. We take the time to understand their goals, challenges, and audiences, so we can deliver creative solutions that truly make an impact. Joining our team means becoming part of a culture that values client excellence, where every project is approached with care, collaboration, and a commitment to exceeding expectations.

You will be joining an organisation that is 100% Employee Owned. This is something we're all so proud of, and it means that every team member has a real stake in the business. We all share in its success, and its responsibility. This ownership model empowers our people to think like owners, contribute ideas freely, and take pride in the work we do together. It fosters a collaborative, transparent, and inclusive culture where your voice matters and your impact is recognised. When you join Orchard, you're not just taking a job - you're becoming part of something you help shape.

Overview of Role

We're looking for a strategic and commercially driven Head of Marketing to join our established team in Cardiff. This is a hybrid role, offering the flexibility of working from home three days a week while collaborating in person two days a week. You'll be the driving force behind our marketing vision, responsible for leading projects from concept through to delivery, including website design, seasonal campaigns and focusing on Orchard's brand. This role will work in close partnership with a variety of stakeholders, including Heads of Team and the Senior Leadership Team. The successful candidate will act as a conduit for all solution areas to tell their story to current and potential clients.

We pride ourselves on thinking creatively and building trust through delivering client excellence, and we're looking for someone who shares that mindset. The ideal candidate will be a forward-thinking marketer who thrives on innovation, embraces bold ideas, and prioritises doing things the right way over taking the easy route. You'll combine strategic planning with hands-on execution, ensuring our marketing efforts are impactful, creative, and aligned with our growth ambitions.

At Orchard, we're committed to creating an inclusive environment for all. We believe that talent and potential aren't defined by academic qualifications - that's why a degree is not required for this role. We recruit and develop our people based on merit and their passion; therefore, we welcome applications from individuals of all backgrounds and experiences.

Key Responsibilities

Collaborate with key stakeholders to develop and execute a comprehensive marketing strategy, including multi-channel campaigns that align with Orchard's goals and significantly enhance brand awareness and market presence. Lead the development and implementation of Orchard's brand positioning, architecture, and tone of voice, while driving visibility across existing and emerging markets. Oversee the design, launch, and ongoing optimisation of the company website to ensure a strong digital presence. Manage all external communications and public relations activities, including social media, trade press engagement, and campaign execution, ensuring consistent tone and messaging across channels. Develop and implement an effective awards strategy, preparing and submitting entries to raise Orchard's profile within the industry. Represent Orchard at networking events to build strategic relationships and identify opportunities for growth. Manage marketing budgets effectively and demonstrate clear return on investment for all initiatives. Oversee the development of marketing materials and cross-team case studies, ensuring their effective use to showcase Orchard's capabilities and achievements. Establish and manage content pipelines to maintain a consistent flow of high-quality marketing materials, while demonstrating expertise in content creation and leveraging key social media platforms. Apply strong copywriting skills to support the creation of thought leadership pieces and media relations content.
Skills & Experience

Demonstrated experience in agency or professional services environments, with a proven track record in leading brand communications, digital marketing, and successful multi-channel campaigns. Proven ability to operate in a stand-alone marketing role, managing competing priorities and delivering results across multiple teams. Strong stakeholder management skills, with the ability to influence and collaborate effectively with senior leadership to shape the long-term brand and marketing roadmap. Excellent understanding of digital marketing, branding, and campaign management, supported by strong project management skills to lead complex initiatives. Ability to analyse data and measure marketing effectiveness to inform strategic decisions and optimise performance. Creative thinker with exceptional copywriting and communication skills, capable of producing compelling content and thought leadership pieces. Confident networker and relationship builder, representing the organisation effectively in external settings. Highly proactive self-starter who engages collaboratively across teams to drive marketing success. Whilst not essential, a Welsh-speaker would be desirable for this role.
What We Value

Creativity, curiosity, and a collaborative spirit. A proactive approach to problem-solving and innovation. A commitment to inclusivity and accessibility in both creative output and team culture.
Our Benefits

Our people are what makes us so special. That's why we offer a generous benefits package to all who are part of our team. Here's an example of the benefits that are available:

Flexible and remote working opportunities 10 - 4 core hours 25 days annual leave, increasing to 30 in line with Length of Service Bonus day off for your birthday and at Christmas Monthly wellbeing hours A generous training budget Private medical cover, including Dental and Optical cover Enhanced Compassionate Leave Enhanced Maternity, Paternity & Adoption Leave Enhanced Sick Pay Summer Friday's Monthly Breakfast Club and Quarterly Team Socials x4 Annual Employer Supported Volunteering Days Cycle to work scheme 8% pension (that's 4% matched from you and us)
Job Title

Pennaeth Marchnata

Team

Canolog

Salary

Gorolwg Orchard

Ar Gyfer Rhagoriearth a Chynigion Ysbridoliedig? Think Orchard.

Yn Orchard, rydym yn ymfalchio ein hun ar adeiladu ymddiriedaeth, perthnasau hirdymor gyda ein cleientiaid. Rydym yn cymryd yr amser i ddeall eu amcanion, heriau a chynilleidfa - er bod ni'n gallu cyflwyno cynigion creadigol sy'n creu effaith. Ymuno ein team yn meddwl fod yn rhan o dywylliant sy'n werthfawrogi rhagoriaeth cleintiaid, ble phob prosiect yn cael ei ymdrin a gofal, cyd-weithrediad, a ymrwymiad i ragori ar ddisgwyliadau.

Byddwch yn ymuno sefydiliad sydd yn 100% yn perthyn i'r gweithwyr. Hwn yn rhywbeth ni gyd yn balch amdano, a mae'n meddwl bod pob aelod o'r tim yn cael rhan wirioneddol yn y fusnes. Rydym yn rhannu y llwydiannau a'r cyfrifoldeb. Y model perchnogaeth yma yn hyrwyddo ein pobl I meddwl fel yr perchnogwr, cyfrannu syniadau a cymryd balchder mewn y gwaith ni'n wneud gydai'n gilydd. Mae'n meuthu cydweithrediad, drychelgais a ddywilliant cynhwysol ble mae eich llais yn bwysig ac eich effaith yn cael ei cydnabod. Pryd rydych chi'n ymuno Orchard, na dydych ddim ond yn cymryd swydd - ond yn dod yn rhan o rhywbeth fyddych yn helpu siapio.

Gorolwg y rol

Rydym yn edrych am bennarth marchnata sy'n strategol a meddylfryd masnachol I ymuno a'r tim yng Nghaerdydd. Bydd y rol yn hybrid, sy'n rhoi hyblygrwydd o weithio o'r catref tri dydd yr wythnos tra bod yn cyd-weithio mewn perswn dwywaith yr wythnos. Byddwch yn y rym tu ol ein weledigaeth marchnata, yn cyfrifol am arwain prosiectau o'r syniad gwreiddiol i'r derfyn, sy'n cynnwys dyluniad gwefan, ymrwymiadau misol ac yn focysu ar brand Orchard. Bydd y rol yma yn gweithio mewn partneriaeth gyda amrywiaeth o randdeiliaid, yn cynnwys penaethau tim a tim aweinweiniad uwch. Bydd yr ymgeiswyr llwyddianus yn action fel tiwb i bob tim i ddweud ei stori I ei gleientau.

Rydym yn balchu ein hyn ar gael meddylfryd creadigol a adeiladu ymddirediaeth trwy greu rhagoriarth i ein clientau, a rydym yn edrych am rhywun sy'n rhannu ein meddylfryd. Bydd yr ymgeiswr delfrydol yn marchnatwr sy'n meddwl ymlaen, sy'n ffynu ar arloesedd, sy'n ymgorfforu syniadau dewr ac yn blaenoriarthu wneud pethau y ffordd cywir nid y ffordd haws. Byddwch yn cyfuno cynllunio strategol gyda gweithrediad ymarferol sy'n sicrhau ein effaith marchnata yn effeithiol, creadigol, ac yn cyd-fynd a'n uchelgeisiau twf.

Yn Orchard, rydym yn ymrwymedig i greu amgylchedd cynhwysol i bawb. Rydym yn credu fod talent a potensial ddim yn cael ei diffinio gan cymhwysterau academaidd - dyna pam mae raddau ddim yn hanfodol am y rol. Rydym yn recriwtio pobl seiliedig ar merit a passiwn, felly ni'n croesawi ceisiadau gan unigolion o bob cefndir a phrofiadau.

Key Responsibilities

Cydweithio a randeiliad allweddol i ddatblygu strategaeth marchnata sy'n cynnwys ymrywmiadau amryw-sianel sy'n alunio a targedau Orchard i ehangu ymwybyddiaeth brand a presenoldeb yn y marchnad yn sylweddol. Arwain y ddatblygiaeth a weithrediad o sefydliad brand, pensaerniaeth a ton llais Orchard ar draws marchnatau presennol a rhai sy'n dod yn amlwg. Gorweld y dyluniad, cychwyn a parhad optimeddiad o wefan y busnes I sichrau presenoldeb digidol cryf. Rheoli pob gweithgaredd cyfathrebu allanol a perthynasau cyhoeddus, yn cynnwys cymdeithasau cyhoeddus, ymgysylltu a'r wasg fasnachol, a gweithredu'r ymgyrch, gan sicrhau ton ac neges gyson ar draws y sianeli. Datblygu a gweithredu strategaeth wobrwyon, a paratoi a cyflwyno ymgeision i ucheli proffil Orchard o fewn y dywidiant. Cynrichioli Orchard o fewn digwyddiadau rhwydweithio i adeiladu perthansoeth strategol a nodi cyfleuoedd i dyfu. Rheoli cyllid marchnata a dangos dychweliad clir ar fuddsoddiad ar gyfer pob menter. Gorwylio y dalblygiad o adnoddau marchnata a astudiaethau achos, yn sicrhau arddangosiad effeithiol. Sefydlu a rheoli pibellau cynnwys i gynnal llif cyson o ddeunyddiau marchnata o ansawdd uchel, tra'n dangos arbenigedd mewn creu cynnwys ac yn manteisio ar y prif lwyfannau cyfryngau cymdeithasol. Defnyddiwch sgiliau ysgrifennu copio cryf i gefnogi creu darnau arweinyddiaeth feddwl a chynnwys perthnasol i'r cyfryngau.
Skills & Experience

Profiad wedi'i ddangos mewn amgylcheddau asiantaeth neu wasanaethau proffesiynol, gyda thystiolaeth o lwyddiant wrth arwain cyfathrebiadau brand, marchnata digidol, a chyfleoedd lluosog-lwyfan llwyddiannus. Gallu profedig i weithredu mewn rol farchnata hunan-ynysig, gan reoli blaenoriaethau gwrthgyferbyniol a chyflawni canlyniadau ar draws nifer o dimau. Sgiliau cadarn mewn rheoli rhanddeiliaid, gyda'r gallu i ddylanwadu a gweithio'n effeithiol gyda arweinyddiaeth uwch i siapio'r brand a'r ffyrdd o farchnata hirdymor. Dealltwriaeth eithriadol o farchnata digidol, brandio, a rheoli ymgyrchoedd, wedi'i chefnogi gan sgiliau rheoli prosiect cryf i arwain mentrau cymhleth. Gallu i ddadansoddi data a mesur effeithiolrwydd marchnata i lywio penderfyniadau strategol a gwella perfformiad. Meddwl creadigol gyda sgiliau ysgrifennu copi a chyfathrebu eithriadol, yn gallu cynhyrchu cynnwys deniadol a darnau arweinyddiaeth feddwl. Rhwydweithiwr hyderus ac adeiladydd perthnasoedd, yn cynrychioli'r sefydliad. Ymchwilydd sy'n weithgar iawn ac yn cydweithio ar draws timau i ysgogi llwyddiant marchnata. Er nad yw'n hanfodol, byddai siaradwr Cymraeg yn ddymunol ar gyfer y rol hon.
Beth ni'n gwethfawrogi

Creadigolrwydd, cynhyrfaoedd, a ysbryd cydweithredu. Ymddygiad gweithgar i ddatrys problemau a dyfeisgarwch. Ymrwymiad i gynnwys a chyrhaeddiad mewn allbwn creadigol a ddywylliant tim.
Ein Pecyn Nawdd

Mae ein pobl yn gwneud ni mor arbennig. Dyna pam rydym yn cynnig pecyn buddion hael i bawb sydd yn rhan o'n tim. Dyma enghraifft o'r buddion sydd ar gael:

Cyflaeodd gweithio yn hyblyg a diaffordd 10-4 oriau cyswllt 25 diwrnod o wyliau, yn ymestyn i 30 yn dibynnu ar hyd y gwasanaeth Diwrnod bonws o wyliau ar gyfer eich penblwydd a Nadolig Oriau lles misol Cyllid hyfforddi hael Meddyginiaeth preifet gan gynnwys deintydd ac optig Gadawiad trugaredd Gadawiad mamolaeth, tadolaeth a mabwysiadu Taliad salwch Dydd Gwener Haf Clwb brecwast misol 4 diwrnodau gwirfoddoli Cynllun beicio I'r gwaith Pensiwn 8% (4% o chi a 4% o ni)
Job Types: Full-time, Permanent

Pay: Up to 70,000.00 per year

Benefits:

Bereavement leave Company pension Cycle to work scheme Flexitime Free parking On-site parking Paid volunteer time Private medical insurance Sick pay Work from home
Work Location: Hybrid remote in Cardiff CF10