Job Description

Job Title:

Head of Marketing / Marketing Manager

Location:

Christchurch / Hybrid

Salary:

Up to 60,000

Contract:

37.5hours / 12 Month Fixed Term Contract (Maternity Cover)

About Mar-Key

Mar-Key Group designs, manufactures and delivers temporary and permanent structures for commercial and events clients. We install projects throughout the UK and internationally across a wide range of sectors including retail, logistics, events, sports, education and the public sector. From Royal Ascot and Cheltenham Racecourse to National Grid and Saracens RFC, our client portfolio is as diverse as the building solutions we provide.

Role

We're looking for a well-rounded, commercially minded and digitally experienced

Marketing Professional

to join the business on a

12 month-fixed term

basis to take ownership of all aspects of the marketing function. This is both a hands-on and strategic role with responsibility for ensuring that marketing drives revenue growth. Key focuses will be on reviewing and optimising digital channels and transforming how we capture, nurture, and convert leads, implementing CRM integrations, marketing automation and creating and driving the marketing strategy. Working closely with the sales team and colleagues across multiple departments, you will continue to positively promote the Mar-Key Group brand internally and externally.

Key Responsibilities:

Strategy

Lead the marketing function for the business and act as the point of contact for all marketing activities Create, deliver and measure the marketing strategy to support business growth and revenue objectives Report regularly to the CEO on marketing performance, ROI, and opportunities for improvement

Digital Marketing & Lead Generation

Review the current performance of paid digital (Google and Microsoft Ads) campaign strategies, working closely with our digital agency to optimise spend and monitor/improve lead quality Ensure campaigns are tracked, measured, and reported against clear KPIs Identify opportunities for diversification where appropriate

CRM & Marketing Automation

Integrate Dynamics CRM with the website and all lead capture points Implement lead scoring, segmentation, and automated nurture workflows to reduce manual workload and improve the prospect journey as they move through the sales funnel Ensure CRM data is accurate, clean, and provides actionable insights Build reporting dashboards to give visibility into the sales funnel and lead pipeline

Performance & Reporting

Define and implement benchmarks for cost per lead, lead-to-sale conversion, and channel ROI Present regular performance reports to the leadership team Provide insights and recommendations to improve marketing efficiency and impact

To be considered for this role, you should have the following skills and experience

Proven experience in management of the marketing function in its entirety Proven experience in digital, CRM, and lead generation in a B2B environment Hands-on experience with CRM integrations (MS Dynamics preferred) and marketing automation Familiarity with website analytics tools (GA4, Tag Manager) Ability to translate marketing data into commercial insights and decisions Excellent leadership, communication, and stakeholder management skills Experience of working autonomously as well as part of a close-knit sales and marketing team Strong project management and prioritisation abilities Ideal start date of 1st December

Why Join Mar-Key?

31 day holiday, including Bank Holidays Hybrid working (3 days in the office, 2 days working from home) Dog friendly office! Opportunity to lead the development of the marketing function within a growing, ambitious company Work closely with a supportive sales team and leadership team where marketing has a direct impact on business performance A hands-on role with visibility and influence across the business
Strictly no agencies please. If you have not heard back within 5 days of your application, unfortunately your application has been unsuccessful on this occasion.

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Pay: Up to 60,000.00 per year

Benefits:

Company pension Free parking On-site parking
Ability to commute/relocate:

Christchurch BH23 3TF: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in Christchurch BH23 3TF