Job Description

Website NI is a leading digital performance partner for high-growth brands across the UK & Ireland. We build and scale digital ecosystems, combining web development, performance marketing, CRO, and data intelligence to drive measurable ROI.


A significant and fast-growing segment of our client portfolio is the online prize competition sector, including automotive, lifestyle, and property prize brands. This role will play a crucial leadership part in scaling those businesses responsibly, compliantly, and profitably.

Role Overview

To own and drive Website NI's performance marketing capability across a diverse client portfolio, with a particular focus on high-velocity consumer growth brands in the prize-competition sector. You will build a market-leading growth function, lead strategy across paid and owned channels, optimise budgets of ~10m, and deliver measurable growth, acquisition efficiency, and lifetime value improvements.

Key Responsibilities

Develop and lead multi-channel growth strategies across sectors Own forecasting and reporting processes Lead paid media strategy (Meta, TikTok, Google, YouTube) Run creative testing & performance frameworks Ensure ASA/CAP compliance for competition clients Lead and mentor the marketing performance team Drive data-led strategies and optimise funnels Work with exec/founder-level stakeholders

Experience Required

5+ years in performance/growth marketing leadership Proven multi-million-pound budget management (~5m-10m+) Deep expertise in paid media platforms Experience leading teams & scaling performance Experience with high?velocity consumer categories

Desired Experience

Prize competition / sweepstakes / gaming / D2C experience Knowledge of ASA/CAP regulations and compliance CRM & LTV optimisation experience (e.g., Klaviyo, HubSpot) Experience in always?on advertising environments

Key Competencies

Data?driven and ROI focused Creative and analytical thinker Commercial leadership and communication skills Bias for action and experimentation Excellent stakeholder management

What We Offer

Opportunity to build a leading performance marketing function Leadership role in a fast?scaling digital agency Exposure to innovative competition & consumer brands Competitive salary + performance bonus Hybrid working & strong team culture * Ongoing professional development