Job Description

Head of Marketing in London - Holistic Fitness Brandxc2xa360-80k (experience dependent)London based - hybrid working available (ideally 4 days a week office based)We are recruiting for a Head of Marketing to join one of the most reputable brands in the holistic fitness world, an incredible opportunity not to be missed! This growing business offers best-in-class product and services, continuous innovation/ education and a fantastic culture. This is a diverse and fast-paced role and the successful candidate will sit on the senior management team helping drive the business forward.The ideal candidate will have a mixture of commercial, technical and creative ability and be familiar with working in multi-side brands.Some of the responsibilities of this exciting role include:

• Strategic Marketing Planning & management

Implement a single-minded marketing strategy aligned with the company's business goals. Leveraging the brand, target audience, supporting sales, services and product development. * Customer Acquisition & RetentionCreate and execute customer acquisition strategies to drive new sign-ups, memberships, or product sales, while also developing programs to improve customer loyalty and retention. * Digital MarketingLead digital marketing initiatives including social media, search engine optimization (SEO), paid advertising, and content marketing to generate leads and foster online engagement * Content Creation & Campaign ManagementOversee the creation of engaging, relevant, and educational content that resonates with health-conscious individuals * Partnership & Influencer ManagementDevelop and manage strategic partnerships - individuals and or other related organisations to drive brand exposure and credibility within the market and ones which support studio's locally and drive community * Customer Insights & ResearchConduct market research to understand consumer behaviour, industry trends, competitor activities, and customer feedback. Use insights to refine marketing strategies and improve customer experience * Team Leadership & DevelopmentLead, inspire, and manage the marketing team, providing direction, coaching, and professional development. Encourage a creative and collaborative environment and celebrate the team's successes * Tech integration Leverage tech to simplify processes and campaigns. Understand the brand's tech from booking platform to the website and find ways to improve usage. Integrate a new app

• Budget Management & Resource Allocation

Manage the marketing budget efficiently, ensuring the allocation of resources to high-impact campaigns and initiatives. Track and report on marketing spend and ROI to ensure cost-effectiveness * Performance Analytics & ReportingMonitor and analyse key performance indicators (KPIs) and marketing metrics such as customer engagement, lead generation, conversion rates, brand awareness reporting on the effectivenessAbout you:

• You ideally will have at least 2 years experience at Head of Marketing level or equivalent, you could also be a senior Marketing Manager looking for your next challenge and step up
• You must have team management experience
• You will need to have strong technical ability and also be highly creative
• Experience within the fitness, health, medical or similar industries will be beneficial
• You must be able to get into London 3-4 days per week

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. Maddie is a health and fitness recruitment specialist for the whole fitness sector and if keen to be considered please 'apply now'

Love Recruitment