Job Description

Job Title: Head of Marketing

Location:

Hybrid - 2 days/week onsite at Leamington Spa HQ

Reports To:

CEO / Senior Leadership Team

Direct Reports:

One Marketing Executive

Additional Oversight:

External agencies, contractors, creative partners

About TruTrade

TruTrade is transforming the UK building materials market with a digitally driven platform that helps merchants and suppliers sell smarter, faster, and more profitably. We're building the next generation of tools that make tradespeople successful. We're serious about brand, storytelling, and growth.

Role Overview

We're hiring a

hands-on, commercially aware Head of Marketing

to lead and deliver TruTrade's multi-channel marketing strategy. You'll manage the full campaign lifecycle -- from planning and content creation to performance tracking and optimisation -- while overseeing a growing internal team and a network of external specialists.

This role requires someone who can

execute with focus

,

lead with clarity

, and

contribute strategically

at a senior level. You'll work closely with the leadership team, product, and sales to build awareness, generate leads, and drive adoption across our customer base -- while representing the brand consistently across all channels.

It's not just a management role: you'll be actively creating, iterating, and improving our marketing engine.

Key Responsibilities

Strategy, Leadership & Execution

Own and run day-to-day marketing operations across all digital channels

Line-manage and mentor the Marketing Executive

-- guiding their growth in campaign delivery, content creation, and performance tracking Build a structured development plan for the exec, setting clear goals and offering regular feedback and support Delegate campaign ownership with increasing autonomy, while maintaining brand and performance standards Manage agency/contractor relationships: media buying, creative, branding, video, etc. Build quarterly marketing plans aligned to business and sales priorities Collaborate with product, sales and operations to keep messaging and assets aligned Drive measurable campaign outcomes: engagement, acquisition, and retention

Digital Campaign Delivery

Plan, launch and optimise multi-channel campaigns across:

LinkedIn, TikTok, Facebook, Instagram (Meta)

Google Ads and paid search Landing pages, email sequences, and nurture flows Understand full funnel performance -- from awareness to conversion Continuously test creative, copy, and audiences to improve ROI Occasionally drive

low-volume offline campaigns

(POS, co-branded collateral)

Content Creation & Brand Consistency

Own the TruTrade brand voice and ensure consistency across all touchpoints Develop copy and creative concepts across ads, email, posts, landing pages, etc. Turn internal success stories into marketable case studies Brief external creators when needed -- and guide execution to meet brand standards

Partnership Management (Key Client: Builders Merchant)

Act as marketing lead for a

key strategic client relationship

(national builders merchant) Work directly with their

Marketing Director and Leadership Team

to: Develop joint co-branded campaigns Share insights and performance data Identify creative and commercial opportunities for mutual growth Provide strategic input on tone of voice, brand alignment, and customer messaging Serve as project owner for this partnership -- managing activity and deliverables Negotiate scope and campaign terms collaboratively, ensuring win-win outcomes Influence senior stakeholders with clear communication, insight, and execution focus

Performance, Insight & Collaboration

Define and track marketing KPIs: CTR, CAC, CVR, ROI Analyse funnel and campaign performance to inform decisions Share insights with the

product and dev teams

to optimise in-app conversions Provide clear monthly reporting to leadership on wins, gaps, and next steps Use insights to evolve messaging, test new formats, and find growth levers

What You Bring

6+ years of experience in marketing, with both

execution and leadership exposure

Proven track record of running

multi-channel digital campaigns

with clear outcomes Strong understanding of

paid media

, targeting, creative testing, and audience building Comfort with hands-on content creation: ad copy, email, visuals, scripts Experience managing external vendors and agencies Commercial acumen and confidence interacting at

executive level

Ability to lead partner relationships with

joint branding and creative oversight

Strong communicator -- able to align teams, present insights, and drive clarity Bonus: experience in B2B, SaaS, or construction/materials sector

Success in This Role Looks Like:

TruTrade's brand is clear, consistent and differentiated across platforms Campaigns are delivering awareness, engagement and qualified leads The partnership with the builders merchant is growing, productive, and strategic Internal team and contractors are well managed and productive Marketing function is proactive, insights-led, and commercially aligned
Job Types: Full-time, Permanent

Pay: 50,000.00-60,000.00 per year

Benefits:

Casual dress On-site parking
Work Location: Hybrid remote in Leamington Spa CV31 2AU