Job Description

Head of Marketing - TruTrade

Location: Hybrid (UK)

Salary: Competitive + performance incentives

Reporting To: CEO

Team: Marketing + Content + Agencies/Freelancers

Start: Immediate

About TruTrade

TruTrade is a rapidly scaling construction-tech platform built by builders, for builders -- solving the industry-wide problem of inaccurate, slow, and inconsistent job pricing.

We deliver:

Professional estimating services Accurate labour & material breakdowns Branded quote packs that help builders win more jobs Merchant visibility, insights, and higher conversion rates A multi-sided ecosystem serving builders, merchants, apprentices, colleges and developers
With major merchant partnerships rolling out and national expansion underway, we are now hiring a Head of Marketing to build and own the entire commercial growth system.

This is a rare opportunity to join at a pivotal point and shape a nationally scalable brand.

The Role

We are looking for an experienced, commercially-minded Head of Marketing who can take full ownership of:

Acquisition (builders, developers, apprentices) Merchant activation & partnership marketing Brand trust & content pipelines Digital performance & funnel optimisation Email, lifecycle, and retention Paid social, PPC, and retargeting Reporting, metrics, and forecasting
This is not a "sit in meetings" marketing role.

It is a hands-on, strategic + execution hybrid role for someone who thrives in high-growth environments and can build systems, not just campaigns.

You must understand:

funnels customer behaviour performance metrics commercial outcomes messaging frameworks audience psychology merchant B2B marketing
This role requires someone who is obsessed with clarity, results, and action.

Key Responsibilities

1. Own the full marketing funnel

From first touch -> estimate purchase -> repeat estimate -> merchant conversion.

Deliver measurable improvements in:

cost per estimate website conversion form completion retargeting performance estimate ? material purchase rate merchant activation metrics

2. Builder Acquisition

Build and manage multi-channel acquisition:

Meta (paid & organic) TikTok Google PPC SEO Partnerships Influencers & trade creators YouTube integrations (Build with A&E)
Messaging must focus on:

builder pains quoting problems margin leakage time loss winning work structure & professionalisation

3. Merchant Activation Marketing

Support merchant branches with:

POS branch tools staff scripts QR flows dashboards training materials case studies local content
Drive merchant -> builder referral volume and branch engagement.

4. Content & Brand Trust

Develop and oversee content pillars:

estimating explainers professional quote packs builder success stories apprentices & education merchant collaboration construction humour & relatability problem ? solution storytelling
Ensure alignment of tone:

clear builder-focused jargon-free results-driven
Manage internal/external creators.

5. Performance Marketing

Take full ownership of:

PPC structure keyword strategy negative keywords ad creative direction landing page optimisation CRO retargeting funnel warm audience growth
Reporting must be:

weekly clear commercially grounded actionable

6. Data, Reporting & Insights

You must be strong with numbers.

Weekly dashboards covering:

estimate initiations form progression cost per stage traffic quality landing page performance content engagement vs outcome merchant activation data
Turn insight into action immediately.

7. Team Leadership

Lead, support and upskill:

Junior content creators Designers Freelancers Agencies
Set clear expectations, structure, and output.

You must be hands-on and willing to build processes from scratch.

What We're Looking For

Must-Have Experience: 5+ years in a senior marketing role Track record of building acquisition funnels Strong PPC + paid social experience Proven ability to reduce CPA and scale performance Confident with data, analytics, and commercial KPIs Experience in trades, construction, SaaS, property or similar sectors (ideal but not essential) Strong content understanding Experience managing teams and agencies Exceptional communication and clarity Ability to think strategically and execute quickly

Personal Attributes (Non-Negotiable)

You must be:

Direct, clear, and commercially sharp Action-oriented -- you get things done Able to simplify complexity Obsessed with performance and improvement Comfortable being accountable Able to work at speed Energised by growth and scale Someone who thrives in a founder-led environment Someone who loves clarity, data, and making decisions quickly
This role is NOT suitable for:

brand-only marketers corporate-only marketers people who avoid hard KPIs people who need hand-holding people who struggle with pace

What We Offer

A pivotal role in a national-scale construction-tech business Autonomy to build the marketing engine from the ground up A direct line to the CEO Opportunity to shape brand, product, and partnerships Competitive salary + performance incentives Chance to impact the entire UK construction ecosystem

Success in This Role Looks Like:

Within 3 months:

Functioning acquisition funnels Landing pages converting Lower cost per estimate Clear weekly reporting Merchant activation marketing rolled out Content cadence established and performing Meaningful uplift in estimate completions
Within 12 months:

TruTrade emerging as the UK's category leader Merchant partnerships driving acquisition High repeat-estimate rate Strong brand trust across all channels Efficient funnel with predictable growth

Ready to Build Something That Will Transform the UK Building Industry?

Apply with:

CV Portfolio/examples of campaigns 3 key results you've driven in previous roles
Job Type: Full-time

Work Location: Hybrid remote in Leamington Spa CV31 2AU