Job Description

Job Overview

We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our brand's growth. The ideal candidate will possess a strong background in B2B marketing, with a proven track record in management and leadership. This role requires a strategic thinker with excellent communication skills, capable of developing innovative marketing strategies that align with our business objectives.

Responsibilities

Develop and implement comprehensive marketing strategies to enhance brand visibility and market share. Oversee the execution of marketing campaigns across various channels including digital, social media, email, and content marketing. Manage the marketing team, providing leadership, guidance, and support to ensure high performance and professional development. Conduct market research and analysis to identify trends, opportunities, and competitive landscape. Utilise SEO best practices to optimise website content and improve search engine rankings. Oversee project management for all marketing initiatives, ensuring timely delivery within budget constraints. Create engaging content for various platforms, including copywriting for websites, blogs, and social media posts. Manage Google Ads campaigns to drive traffic and conversions effectively. Analyse campaign performance using tools such as Google Analytics to inform future strategies. Collaborate with IT and other departments to ensure seamless integration of marketing efforts across the organisation.

Requirements

Proven experience in a senior marketing role with strong management skills. Proficiency in SEO, Google Ads, Google Analytics, and email marketing platforms. Experience with Adobe Photoshop and WordPress for content creation and website management. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent communication skills in English, both written and verbal. Proficient in Microsoft Office Suite including Excel and PowerPoint for reporting and presentations. Strong organisational skills with effective time management abilities to handle multiple projects simultaneously. A solid understanding of B2B marketing principles is essential. If you are passionate about driving results through innovative marketing strategies and possess the required skills, we invite you to apply for this exciting opportunity as Head of Marketing.
Job Type: Full-time

Pay: 65,000.00 per year

Benefits:

Company pension Employee discount Enhanced maternity leave Flexitime Free or subsidised travel Profit sharing Store discount Work from home
Ability to commute/relocate:

Leicester LE19 2HL: reliably commute or plan to relocate before starting work (preferred)
Application question(s):

What is the largest marketing budget you have managed? How many team members have you managed ? What level of board members have you liaised with?
Education:

Diploma of Higher Education (preferred)
Willingness to travel:

100% (preferred)
Work Location: Hybrid remote in Leicester LE19 2HL