Job Description

Job Overview

We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our marketing strategy. The ideal candidate will possess a strong background in B2B marketing and demonstrate exceptional leadership skills. This role requires a strategic thinker with a passion for innovation, who can effectively communicate our brand's vision and engage our target audience.

Responsibilities

Develop and implement comprehensive marketing strategies that align with business objectives. Oversee the management of all marketing campaigns, ensuring they are executed effectively and on time. Conduct market research and analysis to identify trends, opportunities, and competitive landscape. Manage SEO efforts to enhance online visibility and drive organic traffic. Utilise Google Ads for targeted advertising campaigns that generate leads. Create engaging content across various platforms, including website copy, email marketing, and social media posts. Lead the design and execution of marketing materials using Adobe Photoshop. Manage the company's WordPress website, ensuring content is up-to-date and optimised for user experience. Monitor and analyse campaign performance using Google Analytics to inform future strategies. Collaborate with cross-functional teams to ensure cohesive messaging across all channels. Provide leadership and mentorship to the marketing team, fostering a culture of creativity and accountability.

Skills

Proven management experience in a marketing role with a strong focus on B2B strategies. Proficient in SEO techniques and project management methodologies. Strong copywriting skills with the ability to craft compelling messages for diverse audiences. Experience in social media management across various platforms. Advanced skills in Microsoft Excel for data analysis and reporting purposes. Familiarity with email marketing best practices and tools. Excellent communication skills, both written and verbal, with fluency in English. Proficient in Microsoft Office Suite including PowerPoint for presentations. Strong organisational skills with exceptional time management abilities. Knowledge of IT systems relevant to marketing operations is advantageous. This is an exciting opportunity for an ambitious marketer looking to make a significant impact within our organisation while leading a talented team towards achieving our strategic goals.
Job Type: Full-time

Pay: 50,000.00-75,592.75 per year

Benefits:

Company events Discounted or free food Employee discount Gym membership Life insurance On-site parking
Ability to commute/relocate:

Leicester LE19 2HL: reliably commute or plan to relocate before starting work (preferred)
Education:

Certificate of Higher Education (preferred)
Work Location: Hybrid remote in Leicester LE19 2HL