Job Description

JAbout Josh and Nicol

Josh and Nicol is a growing London-based fashion studio known for our refined take on wardrobe staples and our commitment to storytelling through design. With a focus on quality, craft, and contemporary aesthetics, we create collections that resonate deeply with our community.

As we enter an exciting new growth phase, we're looking for a

strategic, creative, and hands-on Marketing & Sales Lead

to handle the brand's marketing efforts across all channels. This is a pivotal leadership role with real influence -- ideal for someone who thrives in a fast-moving, design-led environment and wants to shape a brand from the inside out.

The Role

As Head of Marketing, you'll own and drive the end-to-end marketing strategy for Josh and Nicol -- from brand positioning and digital growth to campaign execution and community building. You'll oversee a small, creative in-house team and work closely with the founders to scale the brand's reach, engagement, and impact.

Key ResponsibilitiesStrategy & Leadership

Develop and execute the overarching marketing strategy aligned with brand growth goals Define and evolve the brand voice, positioning, and storytelling across all channels Lead, mentor, and grow a small marketing and content team

Campaign Development

Plan and deliver seasonal and product launch campaigns from concept to completion Lead creative ideation and briefing for shoots, partnerships, and brand activations Oversee content production, ensuring alignment with brand standards and business goals

Digital & Performance Marketing

Own the digital marketing roadmap, including paid social, email marketing, SEO, and web optimisation Manage relationships with external performance marketing agencies or freelancers Analyse data to optimise ROI across digital channels and inform future strategies

Sales Strategy & eCommerce

Align sales calendar with marketing campaigns, product drops, and retail moments Identify revenue-driving opportunities both online and through in-person events Support pricing, promotions, and product planning through sales insights and feedback

Community & PR

Build and nurture an authentic, engaged customer community across social platforms Oversee influencer and PR outreach, partnerships, and gifting strategies Identify new opportunities for brand visibility, events, and collaborations

About You

3+ years experience in a senior marketing role within a fashion, lifestyle, or DTC brand Proven track record of delivering creative, high-impact campaigns and measurable growth Strong leadership skills with experience managing a team or cross-functional collaborators Deep understanding of digital marketing channels, analytics, and customer behaviour Experience working with eCommerce platforms (e.g., Shopify), and tools like Meta Ads, Google Analytics, etc. Passionate about fashion, design, and brand building, with a natural eye for aesthetics Strategic thinker with a roll-up-your-sleeves attitude

Why Join Us?

Be part of a fast-growing, creative London fashion studio with global potential Take ownership of brand marketing with freedom to shape and scale your ideas Collaborative and creative working culture with direct access to leadership Opportunity to build and lead a high-performing team from the ground up

To Apply:

Send your CV, portfolio, and a short note explaining why you're the right fit to info@joshandnicol.com

Job Type: Full-time

Pay: 35,000.00-38,000.00 per year

Additional pay:

Commission pay
Benefits:

Work from home
Schedule:

Monday to Friday
Ability to commute/relocate:

London N11 2UD: reliably commute or plan to relocate before starting work (preferred)
Experience:

Marketing: 3 years (preferred)
Work authorisation:

United Kingdom (required)
Location:

London N11 2UD (preferred)
Work Location: In person