Job Description

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Description

We're looking for a Head of Marketing to lead the strategy and execution of our marketing efforts, while being unafraid to get stuck into the day-to-day. This is a hands-on role, combining leadership, creativity, and operational rigour. You will be responsible for growing GEEIQ's brand presence, driving awareness, and generating demand in a fast-moving, complex landscape.


This position will work cross-functionally across all departments at GEEIQ, while managing a growing marketing function of two direct reports and several external agencies.

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Key Responsibilities

Own the marketing strategy and execution

across brand, demand generation, events, product marketing, and content.

Lead and mentor a small but talented Marketing team

, adapting your leadership style to different personalities and skill sets.

Partner with the Sales team,

with direct responsibility for enabling the team to deliver against their revenue targets

Remain hands-on

, writing copy, building HubSpot workflows and email campaigns, designing decks or landing pages, and maintaining our campaign infrastructure.

Manage external agency relationships

(e.g., UpDesigners) to scale design and creative output.

Develop and execute product marketing strategies

that clearly articulate our value proposition and drive feature adoption across our SaaS platform.

Oversee event strategy and execution

, including private events and collaborations with the UK Department of Business and Trade to maximise exposure at industry events like SXSW.

Strengthen and manage press and partner relationships

, ensuring GEEIQ remains top of mind in the virtual worlds ecosystem.

Understand and apply marketing principles from both B2B SaaS and B2C funnel strategies

, especially in the context of gaming and user-generated content (UGC).

Ensure operational excellence

, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot.


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Skills, Knowledge and Expertise

Proven experience in a senior marketing role within a SaaS business.

Advanced knowledge of HubSpot is essential.
Strong people leadership and mentorship experience, with the ability to tailor your approach to the needs of the team.
Exceptional project management and multi-tasking skills.
A "roll-up-your-sleeves" attitude and comfortable doing the work as much as leading the strategy.
Experience with event management (proprietary and 3rd party) and working with external stakeholders and agencies.
Product Marketing experience is highly desirable
Familiarity with the UGC landscape and B2C marketing funnels is a strong plus.
Comfortable in a dynamic, in-office environment, where priorities shift and collaboration is key.


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Benefits

GEEIQ Day - 1 x day of paid leave per year Regular Socials - paid socials Flexible Hours - core business hours 10am to 5pm Focus Fridays - option to WFH every Friday WFH - 2 days per month Remote Working - 5 additional days per year (can be used to WFH or for International Working) Cycle to Work Scheme


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About GEEIQ

GEEIQ is a data platform and insights provider that enables some of the world's biggest brands to navigate virtual worlds like Roblox and Fortnite. We empower brands of every shape and size to create long-term, data-led virtual strategies that enrich the experience of untapped virtual communities, grow addressable audiences, and create sustainable revenue streams in this new marketing and communications vertical.