Job Description

About Us

The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab.



Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fabs mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge.



We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships.



Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.

The Opportunity

In this newly created position, you will be establishing the marketing function for Nip+Fab and its global strategy for the first time in its 15-year history. Capitalising on the last 5 years of transformational change and current rapid growth cycle, you will take the foundations of a customer first approach to efficacy, transparency and results to implement structural change and process bringing solidity, planning and foresight to the brand.



You will be the custodian of the brand, managing all marketing touch points between the consumer and the brand (excluding PR and DTC Ecommerce), primarily for the UK to start with and expanding on the current model in the brands home territory, but preparing the brand for re-entry into the US and Australian markets in the coming 12 months.



The Head of Marketing will put in place growth strategies for organic social, optimising and executing strategy by channel and expanding current channel reach with the support of an expanded team with solely organic social focus. This will be supported by the new role of Senior Organic Social Media Manager and currently in role Social Media Manager and Social Media Executive.



Paid media remains the key driver of Nip+Fab growth and core to its cyclical omnichannel trading approach. Supported by the Senior Paid Media Manager and the newly created Influencer Partnership Manager, you will drive efficiency and a commercial mindset to all expenditure, utilising an array of agency support and internal creative support to elevate, sophisticate and strategise our expenditure output.



You will establish our first community focussed function. Putting consumer engagement at the forefront of execution and expanding its reach across social platforms, customer service, on site consultation and within the wider landscape where we do not currently feature. With the support of the newly created role of Community Experience Manager and the Community Experience Executive, customer engagement and conversion capitalisation as a result will be a key pillar of future expansion.



Working alongside the other Heads of Department, you will define the tone of voice and core audience for Nip+Fab, creating a replicable model of self-funded growth to take into new and historic markets, who have not seen the current offering from Nip+Fab in 5+years.



You will establish a regulatory process with our international distributors as we look to control brand execution globally, with laser focus on digital execution, where over 80% of our spend currently lies.



A dynamic, hands-on leader, you will lead the Marketing Team, you will be prepared to always be hands on when necessary in any task, to believe deeply in our mission to bring real results to real people at accessible prices and have a make it happen attitude. As an independent, family run business, the autonomy in role, the ability to create change and exceed customer expectations will be inherently important to you as they are to the brand.

Please note this role is based 4 days a week in our office W11 and Friday's from home.

Key Responsibilities

Full marketing budget responsibility, measuring ROI at DTC and brand wide level, taking daily decisions on expenditure scaling/descaling, initiatives and enabling our cyclical spend model across our omnichannel outlets.

Responsible for consistent improvements and consistencies of brand presentation across channels. Implementing and executing a traditional critical path and gate process for key projects and regulating daily content execution across channels.

Ensure exceptional customer experience across the digital marketing funnel, consistency of messaging and brand execution.

Full responsibility for building annual spend budgets, monitoring total brand P&L alongside other Heads of Department and the Finance Director.

Reporting on performance and commercial objectives, whilst ensuring all activities meet ROAS targets and KPIs agreed with Managing Director.

Create process for content and creative briefings in line with strategy and Head of Creative.

Build credible and meaningful relationships with internal teams to be the bridge between organic social, PR, influencer partnerships, paid media and the ecommerce/wholesale teams with impeccable communication and planning of NPD launches, creative strategy launches and go to market strategies.

The building and implementation of brand guidelines.

Manage and develop the affiliate program to optimize current affiliate relationships and recruit new partners.

Regulate and execute copy writing for onsite, SEO and both paid and organic digital marketing activities

In order to be successful in this role you will need the following:

Established and proven track record within start-up /challenger brand environment seeing rapid growth within beauty.

Previous experience at this level, particularly in building and implementing of brand strategy and execution. Able to visibility and numerically demonstrate the direct impact of your roles on business revenue and profitability.

Strong analytical skills for evaluating site analytics and customer data to report against business KPIs and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy and new market strategy.

Ability to juggle multiple projects and understand cost, resource and technological requirements needed to fulfil projects

Experience in managing a team and developing their skill set

Experience in establishing a new team and team expansion/recruitment

Experience in managing third party agencies and warehouse relationships

Excellent commercial awareness and knowledge