Job Description

Tangerine Holdings is a group of independently operating companies headquartered in Lytham St Annes. We own a large and diverse product portfolio within the Animal Health arena: Farm Animal, Equine and Veterinary Companion Animal.

The group produces 85% of its own products from modern, state-of the art facilities at its headquarters in Lytham and its sister plant in Leominster. Products are sold under our own brand only to over thirty-six countries worldwide and we have four wholly owned subsidiaries in Germany, Spain the USA and Ireland with a regional support office in Singapore.

About the role

Main Duties:

• direct and manage the VetPlus Marketing team
• be responsible for the development and implementation of clearly defined marketing strategies for the Vet Division
• prioritise the Division Sales and Marketing requirements with the HOM to form an annual plan which will maximise group and individual company ROI
• work closely with the DD\xe2\x80\x99s and CM\xe2\x80\x99s to formulate and implement annual sales and marketing initiatives for both subsidiaries and international distributors
• ensure that quarterly focuses are driven and adhered to globally
• participate positively in the VetPlus management team and actively help to develop the company culture

PRODUCT DEVELOPMENT

• identify new product opportunities through thorough market and competitor analysis
• keep up to date with all competitive developments
• lead product development with the R&D department following an approved process
• constantly strive to improve the existing product offering
• build and leverage strong relationships with KOL\xe2\x80\x99s and industry leaders

BRAND INTEGRITY

• ensure the Brand Guidelines and Toolkits for the Vet Division are complied with globally, and update as necessary

LITERATURE

• clearly define best practice for the use of marketing and promotional materials
• ensure brand compliance and integrity
• be the final sign off on all materials
• work with the team to develop new literature as required

ADVERTISING

• manage and build good working relationships with key agencies
• develop advertising campaigns to complement existing sales campaigns and seasonal activities
• negotiate the best possible rates

SHOWS

• in conjunction with the EM co-ordinate all space booking ensuring best possible location and price at all times
• in conjunction with the EM and DD\xe2\x80\x99s be responsible for overseeing all stand designs
• attend and manage all national and key international shows including being on site to oversee stand construction

Do you have:

• minimum seven years\xe2\x80\x99 experience in a similar role at senior level in a B2B or B2C marketing environment
• experience of developing and implementing through the line marketing strategies
• demonstrable new product development experience, from concept to launch
• line management experience
• excellent communication
• be well organised and a good time manager
• above average IT ability

This role will be based in our growing HQ-Hub\xf0\x9f\x8c\x87 as we THRIVE here at Tangerine \xf0\x9f\x8d\x8a on In-person \xf0\x9f\x99\x8e\xf0\x9f\x99\x8ecollaboration. We\'re introducing new features in our HQ-Hub like an In House Chef \xf0\x9f\x91\xa9\xe2\x80\x8d\xf0\x9f\x8d\xb3, to cook up the tastiest food \xf0\x9f\x8d\xb2 options for all (Our favourite day is Fish & Chips Friday \xf0\x9f\x98\x8a) Break out spaces, Candidate Experience Lounges \xf0\x9f\x8c\x9f and Much More to come! Naturally you\'ll feel super comfortable here in-between the hours of 8am - 5pm.

Our focus on Diversity and Inclusion is at the centre of our company values. We promote a culture of inclusion in everything we do at #TeamTangerine

Tangerine Holdings