Job Description

JBM Music -- Head of Marketing

Location:

Manchester City Centre (on-site)

Salary:

40,000-60,000 per year (dependent on experience)

Hours:

Full-time, 09:00-17:30 Monday to Friday (weekend availability required for events; midweek days off provided after event weekends)

Start Date:

November 10th

Contract:

Permanent

Holidays:

28 days per year (including public holidays)

Benefits:

Annual bonus, training & development, access to industry conferences and events, company socials, casual dress, free entry to JBM festivals, midweek days off post-event

About JBM Music

JBM Music is one of the UK's leading independent live event companies, producing some of the nation's most celebrated festivals and concerts. With over 25 years' experience in the live music industry, our portfolio includes

Reggae Land

,

Boogietown

,

Barton Live

, and

Echoes

, as well as a packed calendar of club nights, tours, and special one-off events.

We champion both legendary artists and emerging talent across

dance, reggae, soul, bass, urban, and live genres

, bringing unforgettable music experiences to audiences nationwide.

As we scale our portfolio of events and strengthen our brand presence, we're now seeking a visionary

Head of Marketing

to lead JBM's marketing strategy and shape the creative voice of our festivals and live experiences.

The Role

As

Head of Marketing

, you will be responsible for developing and executing JBM's full marketing strategy across all festivals and event brands. You'll lead a growing in-house team, oversee external agencies, and work directly with the Directors to drive audience growth, strengthen brand identity, and deliver record-breaking campaigns.

This is a senior role that requires both

creative leadership

and

commercial focus

. You'll combine brand storytelling with data-led decision-making, ensuring each campaign connects authentically with audiences while delivering strong ROI and sustained growth.

Key Responsibilities

Lead strategy and vision

for all JBM marketing campaigns -- from concept through delivery -- across digital, social, outdoor, print, PR, and partnerships.

Oversee campaign planning

for each event, ensuring timelines, budgets, and deliverables are met.

Develop brand identities and tone of voice

for each festival and event, ensuring consistency across all platforms.

Manage, mentor, and grow

the in-house marketing team (designers, execs, content creators, etc.) to achieve high performance and creativity.

Coordinate and oversee agencies

(PR, media buying, paid social, creative) to ensure cohesive strategy and maximum impact.

Build integrated campaign calendars

that align with ticketing timelines, artist announcements, and partner activations.

Analyse performance metrics

(sales, engagement, ROI) to optimise campaigns and report results to Directors.

Lead digital strategy

, including paid media, influencer collaborations, CRM, SEO, and email marketing.

Identify growth opportunities

, brand partnerships, and sponsorship alignment to elevate JBM's reach and revenue.

Represent JBM externally

at industry events, conferences, and networking opportunities.

What We're Looking For

Proven

track record of leading marketing for major festivals, events, or entertainment brands

(essential) Experience managing

six-figure campaign budgets

and delivering ROI-focused results Confident in

brand positioning, creative storytelling, and audience engagement

Deep understanding of

UK music culture

, digital trends, and the festival landscape Experience managing and inspiring

creative and marketing teams

Strong commercial acumen with ability to translate strategy into action Excellent communication, leadership, and stakeholder management skills Ability to thrive under pressure in a fast-paced, deadline-driven environment Willingness to travel and work on-site at events and festivals across the UK

Qualifications & Experience

Minimum

5+ years of senior-level marketing experience

(ideally within festivals, music, or entertainment) Demonstrable success in

digital marketing, PR, brand strategy, and media planning

Proficiency in

Meta Ads Manager, Google Ads, Google Analytics, and CRM tools

Strong presentation and reporting skills

Work Arrangement

This is an

on-site position

based at our Manchester City Centre office. Travel to festivals, site visits, and partner meetings will be required. Hybrid options may be discussed for the right candidate after probation.

Job Type: Full-time

Pay: 40,000.00-60,000.00 per year

Benefits:

Casual dress Company events Discounted or free food Employee discount Gym membership
Education:

GCSE or equivalent (preferred)
Experience:

Marketing: 2 years (required)
Work Location: In person