Job Description

Job Title: Head of Marketing

We are seeking a creative and results-driven Head of Marketing to join our award-winning SaaS business in a newly create role and department. This role is focused on managing a small to team to own and create a strategy of engaging content and marketing campaigns to drive lead generation across multiple platforms including YouTube, Instagram, LinkedIn, and Facebook. This is an office-based position working full time within the Cobalt Business Park, Newcastle with free parking available onsite.

Key Responsibilities

This is a newly created role working closely with senior leadership to focus on building the Shoptimised brand and improving our lead generation. Your main duties will include:

Create, own and deliver a data-driven and knowledge-based strategy with the outcome being the successful creation of lead generation for the Shoptimised software and services. Manage, support and assist a small marketing team to deliver the agreed strategy. Oversee the evolution of the marketing strategy to evolve whilst delivering agreed KPIs. Work closely with the Senior Leadership team on all aspects of the in-house marketing across strategy, content creation and delivery across multiple platforms such as Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads and TikTok Ads. Lead the development and growth of Shoptimised social channels.

Skills & Experience

Successful candidates for this position will:

Proven experience managing a Lead Generation marketing function, ideally with a B2B focus. Proven ability to manage and oversee the production video, image and written content suitable for use across multiple social platforms. Proven experience of creating, owning and managing a data-driven and knowledge-based strategy focused on delivering high quality leads, Strong storytelling capability, analytically focused with a desire to constantly improve results. Ability to interpret and communicate marketing metrics and KPIs to team and senior leadership.
Our ideal candidate will also have:

Experience working at or with a digital marketing agency. Working knowledge of SEO, PPC, and Google Analytics. Understanding of multichannel lead generation campaigns. Ability to create and analyze performance marketing reports to inform future content strategies. A working knowledge of Hubspot

Employee Benefits:

Competitive Salary

: 40,000 to 45,000 depending on experience, plus performance driven departmental commission.

Professional Development

: Access to ongoing training and career development opportunities, we have invested a lot this year into creating bespoke internal learning pathways.

Work/life Balance:

Finish at 4pm Monday to Thursday & 3pm on Fridays, generous holiday entitlement of 37 days per year which includes time off over Xmas, all bank holidays and a day off for your birthday

Healthcare Cover:

All employees are enrolled with Medicash which provides cashback for all your healthcare basics and access to an employee assistance programme

Fun Culture

We have regular in office fun days often featuring food, biannual awards and team parties as well as an employee of the month initiative.

Job Types: Full-time, Permanent

Pay: 40,000.00-45,000.00 per year

Benefits:

Bereavement leave Casual dress Company events Company pension Free parking On-site parking Sick pay
Schedule:

Day shift Monday to Friday No weekends
Work Location: In person