Job Description

You will work closely with our CEO to drive the strategy and oversee all marketing activities in order to to drive growth and maximise Echobox\'s revenue.

Key Responsibilities

Marketing Strategy: Developing and implementing the overall marketing strategy for Echobox to achieve its goals, including establishing the value proposition, target market, and product positioning for Echobox Social and Echobox Email.

Lead Generation: Oversee the execution of strategies in order to generate inbound leads and drive the acquisition of customers via channels such as digital advertising, email marketing, events, content marketing, partnerships etc.

Brand Management: Managing the company\'s brand reputation by working closely with internal departments to ensure a consistent brand image and messaging across channels.

Product Marketing: Working closely with the VP Product to develop Echobox\'s product positioning and go-to-market strategies for both products by understanding the unique selling points, speaking to customers, and leading the creation of collateral to support outbound Business Development and Sales efforts.

Marketing Campaigns: Leading the planning and execution of marketing campaigns by defining objectives, managing budgets, tracking and analysing metrics, and using the data to inform decision making.

Market Trends and Competition: Staying abreast of market trends, customer needs, and competitor activities to identify opportunities to advance Echobox\'s position and be a market leader globally.

About Echobox

We are a fast-growing, research-driven company building an artificial intelligence that helps online publishers overcome the challenges they face every day. Using novel machine learning techniques, we are revolutionising the publishing industry and have a track record of building things that others have ruled out as impossible. Leading names from around the world rely on our product every day, including The Guardian, Cond\xc3\xa9 Nast, Le Monde, The Sydney Morning Herald and The South China Morning Post.

After the successful launch of our second product, we are preparing to launch more new features in the coming quarters, and are expanding our commercial team as we scale the company.

Do you think you have what it takes to be part of Echobox? We\'d love to hear from you.

Required Skills and Experience

5+ years management experience in a senior marketing role

Advising stakeholders and leading on marketing strategies for a multi-product company

Data-driven decision making

Comfort with spreadsheets to analyse data

Leading a team to execute on strategy as well as having the comfort to do the required day-to-day activities when necessary

Echobox