Job Description

Department: Marketing
Team: Marketing Strategy
Location: London (Hybrid)
Position type: Permanent, Full time
What the hiring manager says
This role leads the development of an overall marketing strategy ensuring coordination across Corporate Services, Connectivity for Good, Industry Services and Solutions and Outreach. You will act as the strategic architect of our marketing organisation, ensuring clarity of direction, market positioning, and new initiatives as agreed with the CMO.
This role is part of our extended leadership team which is critical in shaping how the GSMA brand connects with its audiences, drives growth, and delivers measurable impact. You will be responsible for translating business objectives into innovative marketing strategies that strengthen our market position and growth.
About the Team
Marketing is the cohesive force across the GSMA that strategically positions the organisation's work and the industry's significance across select channels and owned platforms to engage diverse stakeholders, drive impact, influence thinking and attract audiences, sponsors and partners.
With an increasing number of platforms and reduced attention spans, our content must be sophisticated, personalised and highly curated. Our channel mix is evolving, by region, to attract the right audience to the right content, achieving cut-through on board and organisational priorities.
And in an increasingly fractured world, in which people are feeling more and more aggrieved, we safeguard the GSMA's reputation so it can continue to operate at global scale.
About the role
Strategic Planning & LeadershipDevelop and lead a cohesive marketing strategy aligned with our vision and goals, product roadmap, and customer insights Partner with the executive team to translate business priorities into go-to-market strategies

Market & Competitive IntelligenceIdentify emerging trends, insights, and market shifts that affect marketing effectiveness and positioning Provide strategic recommendations based on market opportunities, customer segments, and identified gaps Work closely with the Head of Marketing Operational Excellence to deliver the annual plan

Positioning & MessagingDefine brand positioning, messaging frameworks, and value propositions across all marketing activities Ensure consistent messaging and storytelling across all marketing channels and customer touchpoints.

Cross-Functional AlignmentCollaborate with wider GSMA teams to align marketing strategy with broader GSMA objectives Drive strategic alignment across regional and functional marketing teams Identify points of connection across GSMA activities and determine ways to leverage those into greater impact

Innovation & Growth InitiativesIdentify and lead strategic growth initiatives including audience development and lead generations Champion innovation across the marketing function, integrating new channels, capabilities, or operating models Drive brand evolution and strategic brand building in alignment with GSMA vision and values

Future of Marketing Tech & AI (embedding AI fluency into strategy and execution, from discovery to conversion)AI & automation - driving innovation across the entire lifecycle from content ops to CX Data maturity and decision intelligence - deliver robust, governed data layer across web, apps, and CRM AI-driven search to enable discoverability - leveraging the changing nature of SEO, and the impact of the change in mechanism away from index-based search to structured data/API-first web models and how AI and search agents (like ChatGPT or Perplexity) change how users find content Innovation ownership - identify, trial, and scale emerging tech for marketing impact (e.g. LLM integration, personalisation engines, voice search, smart content delivery)

Measurement & OptimisationDefine success metrics and monitor performance of strategic initiatives. Continuously refine strategies based on data, market feedback, and business performance.

About YouExperience leading in strategic marketing or business strategy roles Proven success in developing and executing strategic marketing plans that drive measurable business impact Strong understanding of brand development, customer segmentation, and digital marketing Deep understanding of integrated marketing, customer lifecycle strategies, and go-to-market planning Exceptional analytical, communication, and leadership skills Experience working in technology or telecommunication industry Ability to thrive in a fast-paced, data-driven, and evolving environment Experience scaling marketing strategies in a high-growth or global organisation Familiarity with marketing automation, CRM systems, and data analytics tools Thought leadership in marketing trends and innovation

About Your Skills
Leadership, Commercial awareness, Innovation, Diplomacy, Stakeholder management, and Communication are key skills to this role. A Candidate Guide will be provided as part of the selection process to help you understand the key skills we are looking for and to support you in preparing for each stage of the process.
Contract type
Regular
Worker type
Employee
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture - they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best - we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on - we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.