Job Description

Overview

We are seeking a dynamic and strategic Head of Marketing to lead our marketing team and drive the organisation's growth through innovative campaigns and data-driven decision-making. The ideal candidate will possess strong leadership qualities, extensive experience in digital marketing, and a comprehensive understanding of both B2B and B2C marketing strategies. This role offers an exciting opportunity to shape the brand's future, optimise marketing efforts, and deliver measurable results across multiple channels.

Responsibilities

Develop and implement comprehensive marketing strategies aligned with organisational goals, focusing on brand awareness, lead generation, and customer engagement. Oversee all digital marketing activities including SEO optimisation, Google Ads campaigns, social media management, email marketing, and content creation. Manage and mentor the marketing team, fostering a collaborative environment that encourages innovation and professional growth. Analyse market trends and competitor activities to identify opportunities for expansion and improvement. Coordinate with cross-functional teams such as sales, product development, and IT to ensure cohesive messaging and branding. Monitor campaign performance using tools like Google Analytics and analyse data to refine strategies for maximum ROI. Oversee the organisation's website management through WordPress, ensuring content is optimised for SEO and user experience. Lead copywriting efforts for various marketing materials including blogs, newsletters, advertisements, and social media posts. Manage budgets effectively across multiple channels while ensuring timely delivery of projects within scope. Prepare reports on marketing performance metrics using Microsoft Excel and PowerPoint for senior management review.

Skills

Proven management experience with strong leadership capabilities to motivate teams towards achieving strategic objectives. Expertise in SEO techniques, Google Ads management, Google Analytics, and email marketing platforms. Proficiency in Adobe Photoshop for content creation alongside WordPress website management skills. Strong analysis skills to interpret data insights for continuous optimisation of campaigns. Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences. Extensive experience in social media management across various platforms including LinkedIn, Twitter, Facebook, and Instagram. Sound knowledge of B2B marketing strategies coupled with effective B2B communication skills. Proficiency in Microsoft Office suite including Excel, PowerPoint, and organisational tools for project management purposes. Effective time management and organisational skills to handle multiple projects simultaneously under tight deadlines. Strong IT literacy with a good understanding of digital tools utilised within modern marketing environments. Fluency in English with excellent communication skills both written and verbal. This position is ideal for a strategic thinker with a passion for innovative marketing solutions who is eager to lead a talented team towards achieving ambitious organisational goals.
Job Types: Full-time, Permanent

Pay: 40,000.00-45,000.00 per year

Benefits:

Bereavement leave Company pension Enhanced maternity leave Enhanced paternity leave Flexitime Free parking On-site parking Profit sharing Sick pay
Work Location: Hybrid remote in Warwick CV35 9RB