Job Description

About Us

We are a full-service Digital Agency offering high-impact digital solutions in

Web Design & Development

,

E-commerce

,

Mobile Apps

,

CRM

, and

Managed IT Services

including 24/7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.

The Role

We are seeking a

versatile and experienced Head of Marketing

to join our growing team. This

client-facing role

will service a portfolio of recurring business clients and will be responsible for the

strategy, execution, and performance

of various digital marketing activities.


The ideal candidate is an

all-rounder

with a solid foundation in

SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics

, who thrives in a collaborative environment and can confidently manage client expectations.

Key Responsibilities

Client Management & Strategy

Serve as the

primary point of contact

for recurring clients on all digital marketing-related matters. Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations. Understand each client's business goals and translate them into effective marketing strategies. Collaborate with internal teams (design, development, content) to execute campaigns.

Digital Campaign Management

Plan, launch, and manage digital advertising campaigns across

Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok

. Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement. Conduct keyword research and competitor analysis to refine SEO and paid strategies.

SEO & Website Optimization

Perform technical SEO audits and implement on-page and off-page SEO strategies. Work with the development team to improve

site speed, mobile responsiveness, and user experience

. Optimize content structure, metadata, and internal linking to improve rankings.

Content Creation & Social Media

Develop and manage content calendars for multiple brands. Create engaging static and video content for social platforms and websites. Schedule, publish, and monitor social media posts; respond to engagement as needed.

Email Marketing & CRM

Design and execute

email marketing campaigns

using tools like

Mailchimp, HubSpot, or ActiveCampaign

. Create automated workflows for lead nurturing and customer retention. Analyze open rates, click-through rates, and conversions to optimize future campaigns.

Performance Tracking & Reporting

Generate

weekly/monthly reports

using tools such as

Google Analytics, Tag Manager, Facebook Pixel

, etc. Conduct

A/B testing

and share actionable insights to improve campaign performance. Track and report on SEO performance, paid ad results, email metrics, and social media engagement.

What We Offer

Opportunity to work on

diverse and recurring client portfolios

. A collaborative and creative work environment. Competitive salary based on experience. Ongoing learning and development opportunities.

Required Skills & Experience

Minimum

3-5 years of hands-on experience

in a digital agency with a client-facing component. Strong knowledge of

SEO best practices

,

Google Ads

, and

social media advertising

platforms. Proficient in

marketing analytics

, data interpretation, and performance reporting. Experience using

WordPress

,

Webflow

, or similar CMS platforms. Competency with

graphic design tools

such as Canva and Adobe Creative Suite. Solid understanding of

email marketing tools

and

CRM platforms

. Excellent communication, presentation, and time management skills. * Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.