Job Description

Head of Marketing - Lina Stores

At Lina Stores, we've been bringing the flavours and traditions of Italy to London since 1944. From our restaurants and bars to our delicatessens and online shop, every detail celebrates Italian heritage, authenticity, and quality. As we continue to grow, we're looking for a passionate Head of Marketing to lead our marketing function and play a key role in shaping the future of Lina Stores

The Role

As Head of Marketing, you'll lead the day-to-day marketing strategy and execution across restaurants, retail, and e-commerce. Working closely with the Marketing Director, you will transform our brand vision into impactful marketing campaigns that drive guest acquisition, loyalty, and revenue growth. You'll oversee content and social strategy, manage collaborations and partnerships, and ensure our presence, both online and offline, truly reflects the Lina Stores spirit.


This role requires a balance of creativity and commercial focus, with proven leadership skills to grow and inspire a high-performing team.


Key Responsibilities

Celebrating Italy - Heritage. Authenticity. Quality.

Champion Lina Stores' Italian heritage and story through all marketing campaigns. Ensure content, social media, and creative output reflect the authenticity and quality of Lina Stores. Build partnerships and collaborations that enhance our cultural presence and celebrate Italian traditions.

With Hospitality at Heart - Generosity. Empathy. Community.

Lead guest-focused marketing activity to build loyalty, engagement, and community connection. Develop campaigns that reflect generosity and empathy, ensuring guests feel part of the Lina family. Collaborate closely with restaurant GMs, operations, and local teams to deliver consistent, guest-first messaging.

We Grow with Purpose - Passion. Opportunity. Responsibility.

Translate your strategy into clear, actionable marketing plans that drive growth across restaurants, bars, retail, and e-commerce. Own and manage the marketing calendar, balancing short-term wins with long-term development of Lina Stores. Inspire and develop the Content & Social Media Manager, supporting their professional growth. Monitor performance, provide insights, and adapt activity to maximise opportunity and deliver commercial results responsibly.

What We're Looking For

Proven experience in a senior marketing role within hospitality, restaurants, or consumer brands. A track record of creating marketing strategies incorporating creative, commercially impactful campaigns. Strong knowledge of content and social strategy. Collaborative leadership style - able to coach, inspire, and hold teams accountable. Highly organised, commercially savvy, and solutions-driven. A true passion for Italian food, culture, and hospitality.

Why Join Us?

Employee discount across 15 London restaurants and our online shop Membership to Hospitality Rewards, including Employee Assistance Programme and 24/7 GP and prescription service. Membership to Juno wellbeing platform Staff meals when on location General referral scheme Annual staff parties and monthly support office team drinks Inspirational annual training calendar and further development opportunities

Apply today to bring your creativity, leadership, and passion for hospitality to Lina Stores, where tradition meets innovation, and Italy is celebrated every day.