Job Description

Location - Widford, Hertfordshire


Pretty Lavish continues to emerge within the fashion industry bridging the gap between high street and designer brands. Recognised for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaids collection. We strive to make luxury affordable by designing quality, timeless and versatile designs that can be worn day to night, season to season and loved for years to come.


This role works alongside the Founders, implementing and executing the brand marketing strategy. You will be a champion of creativity and innovation within the business, responsible for driving growth in all markets and elevating the brands presence.


Roles and Responsibilities

Responsible for creating, managing and executing the end to end marketing strategy across social, PR, PPC, affiliate, email and brand activations for the following; Pretty Lavish, Pretty Lavish Bridal and Nobl Collaborate cross functionally with the senior team on executing the marketing strategy to achieve seasonal sales targets, delivering acquisition and retention KPIs to scale growth Oversee the seasonal marketing calendar and lead innovate and creative campaigns ensuring these are planned and executed effectively for key marketing dates and trading events throughout the year Responsible for increasing brand awareness in new and existing markets through brand activations and marketing campaigns Pioneering creativity within the business, approving brand creatives for promotional content and campaigns Oversee the Ecom manager ensuring the website is continually optimised to increase conversion and create a seamless shopping experience for our customer Spearhead expansion in our key international markets including USA and Ireland Use customer insights and feedback to maximise sales, propose new marketing opportunities and identify future growth areas Maintain a strong understanding of our competitors activity and being reactive to trends and opportunities Responsible for telling our brand story ensuring our tone of voice and branding is consistent across all touch points Prepare and manage monthly, quarterly and annual budgets for the marketing department Manage an in house team of nine across social, ecom, email, PR and brand, setting a clear direction to ensure everyone is aligned and working towards the department objectives, providing timely feedback and support to team members, and empowering others to make decisions and take action
Qualification, skills and experience

Extensive experience of working within marketing & the retail industry, preferably with a fashion or lifestyle brand Strong knowledge of google analytics and experience using a CRM software Track record of successful leadership in a growing business aligning teams to strategy and vision Creative yet commercial eye with the ability to demonstrate exceptional awareness of competitors and marketing trends Confident decision maker with the ability to think strategically Adopts a positive can do attitude, embracing change and seeking solutions * International marketing experience would be preferable but not essential