Job Description

Head of Marketing

Job Title:

Head of Marketing

Company:

uGroup (uSports, uKids, & uReach)

Location:

Reading, Woodley - Hybrid working may be considered.

Salary:

35,000 - 40,000 per annum, depending on experience]

Job Type:

Full-time

About uGroup

uGroup is a dynamic collective of three mission-driven companies:

uSports

, a leading provider of high-quality sports coaching;

uKids

, which delivers engaging and trusted childcare services; and

uReach

, offering specialist Alternative Provision (AP) for young people. Our businesses are all built on our core values:

Putting You First

,

Being a Kind Person

, and

Taking Pride in Everything You Do

. As a rapidly growing organization, we are committed to making a positive impact on children's lives and are looking for a creative and driven marketing leader to help us reach more families and schools.

The Role

We are seeking a proactive and skilled

Head of Marketing

to be the driving force behind our customer acquisition efforts. You will be responsible for creating and executing a cohesive marketing strategy that attracts new customers and maintains a consistent brand image across all three of our companies. This is a hands-on role that requires a strategic mindset, creative flair, and an in-depth understanding of digital marketing.

Key Responsibilities

Customer Acquisition:

Lead all marketing initiatives with the primary goal of bringing in new customers across uSports, uKids, and uReach.

Paid Advertising:

Plan, manage, and optimize paid advertising campaigns (e.g., Google Ads, social media ads) with a focus on maximizing ROI.

Content Creation:

Create compelling, on-brand marketing materials, including digital ads, social media content, and email campaigns.

Graphic Design:

Utilize your strong graphic design skills to produce high-quality, professional visuals that capture the spirit of our brands.

Brand Consistency:

Maintain and manage a consistent brand image and messaging across all marketing channels and company materials.

Social Media Management:

Develop and execute social media strategies to grow our online presence and engage with our communities.

Analytics and Reporting:

Track and analyse key marketing metrics to measure the effectiveness of campaigns and inform future strategies.

Adaptability:

Thrive in a fast-paced, adaptable environment, ready to pivot strategies as the business grows and changes.

Values Embodiment:

Consistently embody our core values of

Putting You First

,

Being a Kind Person

, and

Taking Pride in Everything You Do

in all professional interactions and work output.

Candidate Requirements

A minimum of 3 years of experience in a marketing role, with a focus on customer acquisition. Proven experience in managing and optimising paid advertising campaigns. Strong graphic design skills with proficiency in tools like the Adobe Creative Suite or Canva. Excellent communication skills, both written and verbal. A strategic and creative thinker with a problem-solving attitude. Highly organised, with a keen eye for detail and a commitment to producing high-quality work. The ability to work independently and collaboratively within a small, dedicated team. A passion for our mission and the drive to help a growing business succeed.
Job Type: Full-time

Pay: 36,000.00-40,000.00 per year

Work Location: In person