Job Description

Head of Brand Marketing - Streetwear Fashion
Salary: 75,000- 90,000
Location: London (Ideally 4 days in the office)
Are you ready to shape the voice of a leading force in streetwear culture?
A disruptive London-based streetwear brand is searching for an experienced, visionary Head of Brand Marketing / Director to lead its next phase of growth. With roots deeply embedded in the city's music, fashion, and cultural scenes--and bold ambitions for international expansion, particularly in the U.S.--this is a rare opportunity to take charge of a brand with serious energy.
About the Role
As Head of Brand Marketing / Director, you'll take the reins on brand strategy, campaign execution, and creative leadership. From ideating iconic drops to building unforgettable collaborations, your work will define the brand's image and influence across digital, social, and experiential channels.
This is more than a marketing role--it's a cultural leadership position.
Key Responsibilities:

• Brand Strategy & Positioning - Refine and amplify the brand's DNA across all channels and territories.
• Creative Direction - Lead compelling campaigns and content across digital, social, experiential, and PR. Set the tone, style, and voice of the brand.
• Team Leadership - Inspire and grow a high-performing marketing team, and manage agencies and freelancers across paid media, content, and email.
• Influencer & Social Media Strategy - Own organic growth, influencer activation, and community engagement--especially across TikTok and Instagram.
• Collaborations & Culture - Identify cultural moments and collaborators that drive visibility and desirability.
• Analytics & Performance - Leverage data to optimise spend, performance, and marketing impact--without losing cultural authenticity.

• 8+ years in fashion or streetwear marketing, ideally in high-growth, digitally-native brands.
• Strong strategic mind with proven campaign success--especially in the e-commerce space.
• Deep knowledge of streetwear culture, its nuances, and how to connect authentically.
• Confident leading a varied marketing team and coordinating with founders, agencies, and external partners.
• Equally creative and analytical: storytelling and spreadsheets are both your tools.
• A digital native with sharp instincts for platform trends, particularly TikTok and emerging channels.

• Work with a brand at the cutting edge of youth culture, music, and fashion.
• Play a central role in scaling the brand globally--especially into the U.S. market.
• Collaborate with influential creators, designers, and artists.
• Join a passionate, founder-led team in a dynamic and fast-moving environment.
• Competitive salary with real scope for impact and ownership.