Build the Future of WellbeingDo Your Lifexe2x80x99s Best WorkIf modern wellbeing were redesigned from scratch, it wouldnxe2x80x99t live in a GPxe2x80x99s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.Thatxe2x80x99s what wexe2x80x99re building at Healfxe2x80x94an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the worldxe2x80x99s most effective products across EAT MOVE MIND and SLEEP, and wexe2x80x99re just getting started.We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, wexe2x80x99re scaling fastxe2x80x94and redefining how the world shops and lives well.The RoleWexe2x80x99re looking for a bold, strategic, and brand-obsessed Head of Partnerships and Influencer Marketing to own and scale Healfxe2x80x99s partner ecosystemxe2x80x94turning tastemakers into advocates and our audience into a movement.
This is a unique opportunity to scale Healfxe2x80x99s influencer enginexe2x80x94crafting world-class campaigns, forging authentic partnerships, and driving real business results through the power of cultural connection.Key Responsibilities:Design and Scale a Creator EngineBuild and lead a system for identifying, onboarding, and nurturing a powerful community of creatorsxe2x80x94from micro-influencers to cultural leaders. Think big here.Create/ Develop scalable workflows, toolkits, and playbooks for campaign management across Instagram, TikTok, YouTube, and emerging platforms. Empower your team members to run this program.Champion Healf's Four Pillars (Eat, Move, Mind, Sleep) through creator-driven content that educates, inspires, and converts.Own and Grow B2B PartnershipsLead Healfxe2x80x99s B2B and brand partnership strategyxe2x80x94building meaningful collaborations with the most exciting wellbeing businesses in the world.From iconic brands like Lululemon to cutting-edge spaces like Remedy Place, design partnerships that bring mutual value and elevate our presence in the culture.Create partnership models that drive distribution, brand awareness, community building, and customer experience across both digital and physical touchpoints.Strategic Partnership & Channel DevelopmentBuild long-term influencer relationships that transcend transactionsxe2x80x94unlocking authentic storytelling and cultural credibility.Develop smart allocation strategies across verticals and platforms, balancing brand, performance, and audience growth goals.Campaign Innovation & Brand BuildingDesign and launch stand-out creator campaignsxe2x80x94from always-on ambassador programs to hero seasonal drops.Work closely with Growth and Content teams to align messaging, voice, and cultural relevance across all touchpoints.Experimentation, Measurement & GrowthTest and iterate on influencer strategiesxe2x80x94rapidly learning what resonates and scaling what works.Build dashboards, set KPIs, and obsess over metrics to continuously improve performance and ROI.Use insights to inform future strategy, product launches, and new channel opportunities.Qualifications:Experience: 5+ years in influencer marketing, creator partnerships, or brand collaborationsxe2x80x94with a strong track record of building scalable programs that drive brand and performance results.Expertise: Deep knowledge of influencer ecosystems and social-first content strategy, with fluency across Instagram, TikTok, YouTube, and emerging platforms.Storytelling: A natural brand builder who understands how to connect emotionally and culturally through creators and content.Data-Driven: Comfortable in the numbersxe2x80x94using data to test, learn, and evolve everything you do.Creative Hustle: Equal parts strategic thinker and hands-on doerxe2x80x94youxe2x80x99re as comfortable building a pitch deck as you are jumping on a content brainstorm.Founder Mindset: Self-starting, resourceful, and excited by the scrappy energy of building something new.Why Join Healf?
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