Job Description

Head of Performance Marketing
Department: Marketing
Employment Type: Full Time
Location: Cardiff
Description
Hybrid: 2 days per week in-office
About us
In 2002, we became the first insurance comparison site. Our purpose? To make the process of sorting your insurance, utilities or personal finances as easy as possible.
We're part of RVU. A group of online brands that include Uswitch, Tempcover and money.co.uk. As a group, we use our shared knowledge to empower people, and help them make decisions confidently across a range of household services.
Confused.com is at the cutting edge of the FinTech industry, so we're always looking for extraordinary talent. If you love what you do, get in touch today!
About the role
We're hiring for a Head of Digital Marketing to join the senior team within the Marketing function. Working closely with the CMO, this person will be responsible for creating and implementing our digital marketing strategy to increase acquisition and drive returning customer volumes. You'll be a key creator and driver of strategy, including wider marketing strategy, within a progressive organisation with ambitious growth plans.
We're looking for a customer-focused individual with an in-depth understanding of Google Search Ads, PMax, Demand Gen, Meta and YouTube. You'll have a proven track record of managing budget allocation, driving growth and managing ROI / ROAS targets.
Bringing your analytical expertise and customer focus to the business, you'll work closely with areas across marketing and the wider business to improve services, products and journeys for new and existing customers through more effective use of data and a strong test and learn mind-set.
What you'll be doing:
You'll be instrumental in driving change within the department; creating, developing and motivating a high performing team that produce positive results and deliver on targets. Strong leadership skills with the experience to drive progressive change in a fast-paced environment is essential. The successful candidate will have an enthusiastic and driven personality and will be responsible for developing a proactive department whose focus is on entrenching us as the price comparison site of choice.
You'll also be responsible for monitoring the marketplace and determining the potential future strategic applications of consumer trends and technological advances within the different areas of the business.
You'll be:

• Working closely with the CMO to shape future strategy for the function, including input into wider marketing strategy.

• Manging P&L of Paid Search and Mid Funnel revenue

• Managing of Paid Search and Digital Marketing team

• Marketing effectiveness of campaigns and initiatives from measurement to targeting and audience management

• Developing and communicating our marketing strategies

• Developing a high-performing, motivated and focused team who can deliver on agreed targets.

• Establishing strong, effective processes for the analysis of campaigns and initiatives in order to develop on-target campaigns.

• Engaging with all relevant stakeholders, successfully communicating short-term and long-term strategy and securing buy-in.

What we're looking for
Excellent communication and stakeholder management skills are essential within this role. The ability to successfully communicate strategy to a variety of stakeholders, demonstrating a thorough understanding of how future campaigns, customer behaviour and expected results will help drive overall business performance, is a core requirement.
Essential Experience:

• Deep digital marketing experience, expert across Google Ads and Meta platforms

• Proven leadership experience, with the ability to build and drive high performing teams.

• Demonstrable track record in developing and implementing successful acquisition and existing customer strategies, with an understanding of how to optimise this throughout the customer lifecycle.

• Excellent technical knowledge of digital marketing tools for analytics

• Strong knowledge of customer and user experience as a driver of conversion optimisation.
• Demonstrable innovation in approach and ability to work to a rapid pace of response.
• Experience of successfully managing budgets against set targets.

Key Personal Criteria

• Highly commercial in outlook, with the ability to help actively shape ambitious growth strategies.

• Analytical and data driven thinker, who is able to utilise information effectively in order to make strategic decisions.

• Excellent stakeholder management skills, with the resilience and gravitas to accurately communicate with, and influence, multifaceted stakeholders internally and externally.

• Enthusiastic and action-orientated, able to enact positive change and bring a progressive management style to the business.

• Confident leader with a 'can do' attitude to problem solving and a pragmatic approach to challenges.

• Highly organised and able to cope with multiple responsibilities and manage conflicting deadlines and demands.

• Customer-centric ethos and an understanding that the customer is at the heart of the business strategy.

• Genuine interest in, and enthusiasm for, new and emerging technology and its potential applications within business.

Our commitment to you:
At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it's essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.
What we offer
We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• A hybrid working approach with 2 in-office days per week and up to 22 working days per year to "work from anywhere"
• Employer matching pension contributions up to 7.5%
• A one-off 300 "Work from Home" budget to help contribute towards a great work environment at home
• Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing to 30 days) + 2 days "My Time" per year
• Private medical cover, critical illness cover , dental plans and employee assistance programme
• Free gym access
• Employee discounts programme
• A healthy learning and training budget to support your development
• Electric vehicle and cycle to work schemes
• Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected

*As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes. This records and transcribes interviews so the interviewer can fully focus on your conversation, rather than writing. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.

Skills Required