Job Description

About The Role

At Foxtons, we move fast - and we need someone who can keep up. As Head of Performance Marketing, you'll be the driving force behind our customer acquisition strategy for a fixed-term maternity cover.

Your goal? Generate as many valuation enquiries as possible at the top of our purchase funnel and ensure Foxtons is the first choice for anyone looking to buy, sell, rent, let, or secure a mortgage.



The role is responsible for understanding the trading metrics of our business - identifying what acquisition marketing channels work where, how to optimise them for different revenue streams, different customers, and different teams. It will involve planning, creating, delivering, analysing, optimising and driving the performance marketing plans across all channels - owning what we have now (such as digital, direct mail, door drops, PPC, SEO and portals), whilst also testing as much as possible with new channels, messaging, creative, offers, pricing and incentives.

Planning

Input into performance marketing and web development strategies and annual plans

Coordinate digital, direct, SEO and CRO agencies and property portals in the roll-out of specific activation strategies and plans

Input into a comprehensive optimisation and testing road map to accelerate performance

Work closely with the Marketing Director and other Marketing Heads to define and implement an integrated customer acquisition plan

Evaluation and Reporting

Forecast and manage lead planning to ensure targets are achieved within agreed budgets

Measure, evaluate and optimise marketing performance against acquisition targets

Utilise our best-in-class reporting suite to help us achieve goals

Delivery

Manage, optimise and improve the performance of all acquisition channels and web conversion

Develop and implement integrated marketing campaigns alongside always-on acquisition

Ensure all marketing channels and communications comply with legal and regulatory requirements by working with Compliance and company peers

Ensure consistent messaging through all marketing touch points

Relationship Management

Manage a team of 3, 1 manager and 2 execs

Work closely with Marketing Director and 2 Marketing Heads in Brand and Customer Communications

Create strong working relationships with internal stakeholders across the entire business

Be senior point of contact for agency partners, managing workload, budgets & priorities to deliver maximum value and ROI

About You

We require:

Relevant experience in a similar role at a senior level with an acquisition/performance specialism

Previous experience or strong understanding of the property market

Analytical thinker with strong numerical skills

Strategic and commercial with a strong record of driving business growth

Exceptional communication skills with the ability to manage a wide variety of stakeholders

Excellent organisation and prioritisation skills- able to work effectively to deadlines and manage ad-hoc projects that arise

Proven experience in direct mail Entrepreneurial and innovative with a positive, can-do approach and able to hit the ground running

Passion for a fast-paced dynamic environment

A true team player

We offer:

Comprehensive, ongoing training programme

Competitive salary Vibrant company culture including paid-for social events

Diversity and inclusion networks

One paid workday a year to volunteer for a charity of your choice

Well-being package including enhanced sick pay, free confidential counselling helpline, Mental Health First Aiders, and subsidised gym membership

Subsidised staff canteen and bar

Flexible working

About The Company

As London's number 1 estate agency brand,our customers choose us because we get it done. And we know it's our people that make us so successful. In over 40 years serving London and the Home Counties, we have discovered a winning formula for creating driven and ambitious professionals. This includes the best training at every stage, market-leading technology and the opportunity to work alongside some of the industry's most influential professionals.


Is it important for you to know our Corporate Social Responsibility before you apply? Great, it's important to us too. Whether we're providing LGBTQ+ safe spaces, stocking our offices from charitable water suppliers or engaging in fabulous local events, our 50+ offices across London play a key part in our communities. We also offer annual paid time off for employees to volunteer at a charity of their choice. Many choose to support our partner, Single Homeless Project. This is London's largest homelessness charity, making a difference in 10,000 Londoners' lives across all 32 boroughs.


* TwentyCI data, 2023 v 2022 market share and market share growth of new instructions at a brand level